Study Guide

Objective

Students form an overall understanding of tourism as a diverse global phenomenon and industry. The student recognizes the key concepts of tourism, the specifics of the industry and the extensive networks of operators in the field. The student understands the cluster-like nature of tourism and recognizes the regional and global impact of tourism. The student is able to apply research information and research in tourism and as a part of tourism business and entrepreneurship. Students will recognize global megatrends and understand their impact on the tourism industry.

Content

Tourism as a global and regional phenomenon
Specific features of the tourism business
Tourism work and entrepreneurship
The regional economic impact of tourism and its implications
Future and trends in tourism

Qualifications

No prerequisites.

Assessment criteria, satisfactory (1)

The student has carried out the course assignments and participated in the study unit. The student is able describe tourism as a global phenomenon and explain the special characteristics of the tourism industry. The student knows how to examine tourism through its social, ecological, economic, cultural and political dimensions towards responsible tourism. The student is familiar with and knows how to use digital tools and programs significant to tourism business and marketing. The student recognizes the significance of interaction and multiculturalism as part of tourism work and business. The student is capable of detecting global trends and megatrends and explain their meanings to tourism. The student is able to apply tourism research to development both in tourism companies and in destinations.

Assessment criteria, good (3)

The student has carried out the course assignments well and actively participated in the study unit. The student is able describe tourism as a global phenomenon and explain the special characteristics of the tourism industry. The student knows how to examine tourism through its social, ecological, economic, cultural and political dimensions towards responsible tourism. The student is familiar with and knows how to use digital tools and programs significant to tourism business and marketing. The student recognizes the significance of interaction and multiculturalism as part of tourism work and business. The student is capable of detecting global trends and megatrends and explain their meanings to tourism. The student is able to apply tourism research to development both in tourism companies and in destinations.

Assessment criteria, excellent (5)

The student has carried out the course assignments excellently and actively participated in the study unit. The student is able describe tourism as a global phenomenon and explain the special characteristics of the tourism industry. The student knows how to examine tourism through its social, ecological, economic, cultural and political dimensions towards responsible tourism. The student is familiar with and knows how to use digital tools and programs significant to tourism business and marketing. The student recognizes the significance of interaction and multiculturalism as part of tourism work and business. The student is capable of detecting global trends and megatrends and explain their meanings in tourism. The student is able to apply tourism research to development both in tourism companies and in destinations.