Study Guide

Objective

The student can practically implement a three-step marketing entity: design, implementation and monitoring. She / he understands in design and implementation the aesthetic and ethical operations of the fair from a profitable marketing perspective. The student understands the operating principles of the fair, and she / he can take advantage of the transaction as part of the marketing of the product or service. She / he can act in communication and interaction situations in the working life and can use the feedback they receive in the development of the company's operations. The student can act responsibly and entrepreneurial.

Content

Planning the fair stand
Executing the stand
Marketing follow-up

Assessment criteria, satisfactory (1)

The student is able to plan, implement a trade fair project based on the marketing strategy. The project has some sales promoting, visual, functional and economic characteristics of a successful fair project.

Assessment criteria, good (3)

The student is able to plan, implement and follow his / her trade fair project compiled after the marketing strategy. The weight of the project is on sales promotion, visual aspects and budgeting.

Assessment criteria, excellent (5)

The student is able to plan, implement, follow and evaluate his / her trade fair project compiled in accordance with the marketing strategy. The weight of the project is on sales promotion, visual aspects, functionality and economy.

Materials

Huges, P. (2015). Exhibition Design (2. ed.). Laurence King Publishing.
Jansson,M. (2007). Messuguru; messumarkkinoijan ideakirja. Suomen Messusäätiö.
Keinonen,S., Keinonen, T., & Koponen, P. (2001). Menesty messuilla: yrityksen opas (2. ed.). Monila.
Lorenc, J., Skolnick, L., & Berger, C. (2007). What is exhibition design? Rotovision.
Rämö, S. (2019). Viesti perille: tuloksellista markkinointiviestintää ja sisällöntuotantoa. Edita.

Further information

Two credits for R&D