Study Guide

Objective

The student is able to work and perform in an international professional team promoting a product and a company. The student is able to manage product communication on a professional level both in spoken and in written. The student can manage and sustain personal professional development in English according to the principles of lifelong learning.

Content

- Developing and enhancing business communication skills in English
- Intercultural competence at work
- Product and company promotion
- Sales negotiations

Materials

To be announced via the Moodle system.

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student completes all assigned work within the given submission periods. The level of the input remains modest. Simple structures, limited professional vocabulary, mistakes disturb understanding.

Assessment criteria, good (3)

The student completes all assigned work within the given submission periods. The level of the input is mostly of good quality in terms of both spoken and written English.

Assessment criteria, excellent (5)

The student completes all assigned work within the given submission periods. The level of the input demonstrates a skillful use of professional language in terms of both spoken and written English.

Qualifications

The course is aimed at students who study English as a second language. (Not for students with English as a mother tongue or the official language of education). The course is ideal for Gateway students as well as 2 and 3 year students of the business school.

Further information

The course yields 1 virtual credit.
Evaluation criteria: A general rule concerning attendance in lessons will be applied. To receive the credit, a student will attend the minimum of 50 % of all contact lessons. If a student is absent for more than 20 % of the total, the final grade will be automatically lowered.