Sport and Event MarketingLaajuus (5 cr)
Code: IB00CX93
Objective
Students can describe the links between sports club, event organizing and marketing. The student recognizes the different roles in sports and event organizing and understands their importance. Students understand the importance of sponsorship as part of sports marketing. Students are able to define the key aspects of event marketing and the stages of a service event. Students know how to design a sporting event and its marketing.
Content
- Specific features of sports marketing
- Event marketing and events as part of marketing communications
- Sponsorship and stakeholder relations
Qualifications
Basic Studies
Assessment criteria, satisfactory (1)
The student has completed the assigned tasks/sections and has participated in the course. Student knows the general information of how to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows what aspects of the design of a sporting event and its marketing.
Assessment criteria, good (3)
The student has performed well with the given assignments and has actively participated in the course. Student is able to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows how to design a sporting event and its marketing.
Assessment criteria, excellent (5)
The student has commendably completed the assignments/sections and has actively participated in the course. Student is able to design sports and event marketing. Student can understand the importance of sponsorship in sports. Student is able to design a sporting event and its marketing independently.
Enrollment
22.04.2024 - 08.09.2024
Timing
21.10.2024 - 05.12.2024
Credits
5 op
Teaching languages
- English
Degree programmes
- Bachelor of Business Administration, International Business
Teachers
- Kimmo Kulmala
Student groups
-
IB23BBachelor of Business Administration, International Business
-
IGWCM24FGateway to Cultural Management Studie
-
IB22B
-
IB23ABachelor of Business Administration, International Business
-
IGWIB24FGateway to International Business
-
IB22A
Objective
Students can describe the links between sports club, event organizing and marketing. The student recognizes the different roles in sports and event organizing and understands their importance. Students understand the importance of sponsorship as part of sports marketing. Students are able to define the key aspects of event marketing and the stages of a service event. Students know how to design a sporting event and its marketing.
Content
- Specific features of sports marketing
- Event marketing and events as part of marketing communications
- Sponsorship and stakeholder relations
Materials
Material assigned by teacher
Teaching methods
Contact learning, online material, independent and group work, possible exam
Student workload
Lecture 35 hours
Independent work 100 hours
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student has completed the assigned tasks/sections and has participated in the course. Student knows the general information of how to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows what aspects of the design of a sporting event and its marketing.
Assessment criteria, good (3)
The student has performed well with the given assignments and has actively participated in the course. Student is able to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows how to design a sporting event and its marketing.
Assessment criteria, excellent (5)
The student has commendably completed the assignments/sections and has actively participated in the course. Student is able to design sports and event marketing. Student can understand the importance of sponsorship in sports. Student is able to design a sporting event and its marketing independently.
Assessment methods and criteria
Active participation
Possible exam
Course work
Assessment criteria, good (3)
The student has completed the assigned tasks/sections and has participated in the course. Student knows the general information of how to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows what aspects of the design of a sporting event and its marketing.
Assessment criteria, excellent (5)
The student has performed well with the given assignments and has actively participated in the course. Student is able to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows how to design a sporting event and its marketing.
Assessment criteria, approved/failed
The student has commendably completed the assignments/sections and has actively participated in the course. Student is able to design sports and event marketing. Student can understand the importance of sponsorship in sports. Student is able to design a sporting event and its marketing independently.
Qualifications
Basic Studies
Enrollment
17.04.2023 - 11.10.2023
Timing
17.11.2023 - 17.12.2023
Credits
5 op
Teaching languages
- English
Degree programmes
- Bachelor of Business Administration, International Business
Teachers
- Kimmo Kulmala
Student groups
-
IGWCM23FGateway to Cultural Management Studies
-
IGWIB23FGateway to International Business
-
IB21
-
IB22B
-
IB22A
Objective
Students can describe the links between sports club, event organizing and marketing. The student recognizes the different roles in sports and event organizing and understands their importance. Students understand the importance of sponsorship as part of sports marketing. Students are able to define the key aspects of event marketing and the stages of a service event. Students know how to design a sporting event and its marketing.
Content
- Specific features of sports marketing
- Event marketing and events as part of marketing communications
- Sponsorship and stakeholder relations
Materials
Material assigned by teacher
Teaching methods
Contact learning, online material, independent and group work, possible exam
Student workload
Lecture 35 hours
Independent work 100 hours
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student has completed the assigned tasks/sections and has participated in the course. Student knows the general information of how to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows what aspects of the design of a sporting event and its marketing.
Assessment criteria, good (3)
The student has performed well with the given assignments and has actively participated in the course. Student is able to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows how to design a sporting event and its marketing.
Assessment criteria, excellent (5)
The student has commendably completed the assignments/sections and has actively participated in the course. Student is able to design sports and event marketing. Student can understand the importance of sponsorship in sports. Student is able to design a sporting event and its marketing independently.
Assessment methods and criteria
Active participation
Possible exam
Course work
Assessment criteria, good (3)
The student has completed the assigned tasks/sections and has participated in the course. Student knows the general information of how to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows what aspects of the design of a sporting event and its marketing.
Assessment criteria, excellent (5)
The student has performed well with the given assignments and has actively participated in the course. Student is able to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows how to design a sporting event and its marketing.
Assessment criteria, approved/failed
The student has commendably completed the assignments/sections and has actively participated in the course. Student is able to design sports and event marketing. Student can understand the importance of sponsorship in sports. Student is able to design a sporting event and its marketing independently.
Qualifications
Basic Studies
Enrollment
16.04.2022 - 12.10.2022
Timing
07.11.2022 - 13.12.2022
Credits
5 op
Virtual proportion (cr)
1 op
Teaching languages
- English
Degree programmes
- Bachelor of Business Administration, International Business
Teachers
- Elisa Kannasto
Student groups
-
IB20
-
IGWCM22FGateway to cultural management studies
-
IB21
-
IGWIB22FGateway to International Business
Objective
Students can describe the links between sports club, event organizing and marketing. The student recognizes the different roles in sports and event organizing and understands their importance. Students understand the importance of sponsorship as part of sports marketing. Students are able to define the key aspects of event marketing and the stages of a service event. Students know how to design a sporting event and its marketing.
Content
- Specific features of sports marketing
- Event marketing and events as part of marketing communications
- Sponsorship and stakeholder relations
Materials
Material assigned by teacher
Teaching methods
Contact learning, online material, independent and group work, possible exam
Student workload
150 hours of work
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student has completed the assigned tasks/sections and has participated in the course. Student knows the general information of how to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows what aspects of the design of a sporting event and its marketing.
Assessment criteria, good (3)
The student has performed well with the given assignments and has actively participated in the course. Student is able to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows how to design a sporting event and its marketing.
Assessment criteria, excellent (5)
The student has commendably completed the assignments/sections and has actively participated in the course. Student is able to design sports and event marketing. Student can understand the importance of sponsorship in sports. Student is able to design a sporting event and its marketing independently.
Assessment methods and criteria
Active participation
Possible exam
Course work
Assessment criteria, good (3)
The student has completed the assigned tasks/sections and has participated in the course. Student knows the general information of how to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows what aspects of the design of a sporting event and its marketing.
Assessment criteria, excellent (5)
The student has performed well with the given assignments and has actively participated in the course. Student is able to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows how to design a sporting event and its marketing.
Assessment criteria, approved/failed
The student has commendably completed the assignments/sections and has actively participated in the course. Student is able to design sports and event marketing. Student can understand the importance of sponsorship in sports. Student is able to design a sporting event and its marketing independently.
Qualifications
Basic Studies