Study Guide

Objective

The student is able to analyze and develop a business on the side of running it. The student can give an account of why a company must focus on continuous development and how changes in the operational environment may have an impact on it. Further, the student is able to complete and deliver a development plan for their company. While running the business, the student develops and implements a variety of marketing actions.

Content

- Running a limited company (Ltd)
- Trade fair process
- Digital marketing and social media
- Professional business communication skills
- Interaction skills in multicultural groups
- Presenting the development plan of the company

Qualifications

Setting up an Enterprise

Assessment criteria, satisfactory (1)

The student knows how to run a limited company. They can complete and present a business development plan. They can implement some digital marketing actions as well as promote their business at trade fair, including some social media and other marketing material. The student is able to work and perform in an assigned team meeting the expectations and due dates. The attendance policy is 50-80 as explained here: The minimum required attendance to receive the credit is 50 % of all contact hours, but if a student is absent more than 20 % (exceeding 80 of total), the final grade will be automatically lowered. One attendance equals full participation in a lesson, partial participation earns half an attendance. Late submission and/or late delivery automatically results in a late grade (–1 grade down).

Assessment criteria, good (3)

The student knows how to run a limited company and has an active role in developing it. They are able to complete and present a business development plan. They can implement digital marketing actions as well as promote their business at trade fair, including social media and other marketing material. The student can work and perform in an assigned team meeting the expectations and due dates. The attendance policy is 50-80 as explained here: The minimum required attendance to receive the credit is 50 % of all contact hours, but if a student is absent more than 20 % (exceeding 80 of total), the final grade will be automatically lowered. One attendance equals full participation in a lesson, partial participation earns half an attendance. Late submission and/or late delivery automatically results in late grade (–1 grade down).

Assessment criteria, excellent (5)

The student knows how to run a limited company and has an active role in developing it. They are able to complete and present an impressive business development plan. They have the capacity to successfully implement digital marketing actions as well as promote their business at trade fairs, including social media and other marketing material. The student is able to work and perform in an assigned team meeting the expectations and due dates. The minimum required attendance for grade 5 is 80 % of all contact hours and the completion of all mandatory course tasks. Late submission and/or late delivery automatically results in a late grade (–1 grade down).