Basics of MarketingLaajuus (3 op)
Tunnus: IB00DK81
Osaamistavoitteet
Student knows basic terms and definitions of marketing. He/she knows the purpose and content of strategic and operational marketing planning. Student is able to analyze marketing environment of a company. He/she knows how to create value for target customers and is able to create a strategic and operational marketing plan for a company. Student knows how to use competitive marketing tools. Student is able to create a marketing campaign and marketing materials according to the marketing plan.
Sisältö
- Marketing terms and definitions
- Marketing planning: Strategic and operational plan.
- Analyzing marketing environment
- Creating value for the customer
- Segmenting and targeting
- Competitive situation and positioning
- Competition and competitive intelligent
- Marketing channels
- Pricing decision and pricing strategy
- Understanding Customer Needs & Segmentation
- Competitive tools of marketing
- Preparing and presenting a marketing plan
- Creating a marketing campaign and materials according to the marketing plan
Esitietovaatimukset
No prerequisites
Arviointikriteerit, tyydyttävä (1)
Student participates teaching and marketing events occasionally. A marketing presentation, trade fair materials and the exam are done in passable level and they have some link to the marketing plan.
Arviointikriteerit, hyvä (3)
Student participates teaching and marketing events on a regular basis. A Marketing presentation, trade fair materials and the exam are done in good level and they are in line with the marketing plan
Arviointikriteerit, kiitettävä (5)
Student participates teaching and marketing events actively. A Marketing presentation, trade fair materials and the exam are done in excellent level and they are in line with the marketing plan.
Ilmoittautumisaika
02.09.2024 - 15.09.2024
Ajoitus
21.10.2024 - 18.12.2024
Laajuus
3 op
Yksikkö
SeAMK International Business
Toimipiste
SeAMK Seinäjoki, Frami
Opetuskielet
- Suomi
Tutkinto-ohjelma
- Bachelor of Business Administration, International Business
Opettaja
- Harrison Okuogume
Opiskelijaryhmät
-
IB24ABachelor of Business Administration, International Business
Tavoitteet
Student knows basic terms and definitions of marketing. He/she knows the purpose and content of strategic and operational marketing planning. Student is able to analyze marketing environment of a company. He/she knows how to create value for target customers and is able to create a strategic and operational marketing plan for a company. Student knows how to use competitive marketing tools. Student is able to create a marketing campaign and marketing materials according to the marketing plan.
Sisältö
- Marketing terms and definitions
- Marketing planning: Strategic and operational plan.
- Analyzing marketing environment
- Creating value for the customer
- Segmenting and targeting
- Competitive situation and positioning
- Competition and competitive intelligent
- Marketing channels
- Pricing decision and pricing strategy
- Understanding Customer Needs & Segmentation
- Competitive tools of marketing
- Preparing and presenting a marketing plan
- Creating a marketing campaign and materials according to the marketing plan
Oppimateriaalit
• Textbook: Kotler, P & Armstrong, G. (2016). Marketing: An Introduction (16th ed.). Upper Saddle River, NJ: Prentice-Hall. ISBN: 978-0-13-379502-8
• Any Marketing Management by Philip Kotler Millennium Edition
• Materials from the lecturer and will be in Moodle
Opetusmenetelmät
Lecturing
Class activities
Group or teamwork
Presentation
Opiskelijan ajankäyttö ja kuormitus
There will be total of 81 hours.
- 20 hours for lecturing and in-class activities
- 53 hours for Individual or teams activities
- 8 hours for presentations
Sisällön jaksotus
Introduction to marketing
Definition of marketing, markets, and marketplace orientation
Understanding the marketing environments (Micro & Macro)
Applying the 4P’s of the marketing mix
Pricing strategy and pricing decisions
Managing products & services
Selecting & managing marketing channels
Strategies to achieve marketing objectives using the 4P’s
Listening to the voice of the customer
Segmentation and targeting
Managing relationships
Techniques for hearing the customer's voice
Customer needs & satisfaction
Arviointiasteikko
1-5
Arviointikriteerit, tyydyttävä (1)
Student participates teaching and marketing events occasionally. A marketing presentation, trade fair materials and the exam are done in passable level and they have some link to the marketing plan.
Arviointikriteerit, hyvä (3)
Student participates teaching and marketing events on a regular basis. A Marketing presentation, trade fair materials and the exam are done in good level and they are in line with the marketing plan
Arviointikriteerit, kiitettävä (5)
Student participates teaching and marketing events actively. A Marketing presentation, trade fair materials and the exam are done in excellent level and they are in line with the marketing plan.
Arviointimenetelmät ja arvioinnin perusteet
% Grade
51 - 59 = 1
69 - 60 = 2
79 - 70 = 3
89 - 80 = 4
100 - 90 = 5
Esitietovaatimukset
No prerequisites
Ilmoittautumisaika
02.09.2024 - 09.10.2024
Ajoitus
21.10.2024 - 18.12.2024
Laajuus
3 op
Yksikkö
SeAMK International Business
Toimipiste
SeAMK Seinäjoki, Frami
Opetuskielet
- Suomi
Tutkinto-ohjelma
- Bachelor of Business Administration, International Business
Opettaja
- Harrison Okuogume
Ajoitusryhmät
- Avoin AMK (Ei koske tutkinto-opiskelijaa) (Koko: 10. Avoin AMK: 10.)
Opiskelijaryhmät
-
IB24BBachelor of Business Administration, International Business
Koulutusryhmat
- Avoin AMK (Ei koske tutkinto-opiskelijaa)
Tavoitteet
Student knows basic terms and definitions of marketing. He/she knows the purpose and content of strategic and operational marketing planning. Student is able to analyze marketing environment of a company. He/she knows how to create value for target customers and is able to create a strategic and operational marketing plan for a company. Student knows how to use competitive marketing tools. Student is able to create a marketing campaign and marketing materials according to the marketing plan.
Sisältö
- Marketing terms and definitions
- Marketing planning: Strategic and operational plan.
- Analyzing marketing environment
- Creating value for the customer
- Segmenting and targeting
- Competitive situation and positioning
- Competition and competitive intelligent
- Marketing channels
- Pricing decision and pricing strategy
- Understanding Customer Needs & Segmentation
- Competitive tools of marketing
- Preparing and presenting a marketing plan
- Creating a marketing campaign and materials according to the marketing plan
Oppimateriaalit
• Textbook: Kotler, P & Armstrong, G. (2016). Marketing: An Introduction (16th ed.). Upper Saddle River, NJ: Prentice-Hall. ISBN: 978-0-13-379502-8
• Any Marketing Management by Philip Kotler Millennium Edition
• Materials from the lecturer and will be in Moodle
Opetusmenetelmät
Lecturing
Class activities
Group or teamwork
Presentation
Opiskelijan ajankäyttö ja kuormitus
There will be total of 81 hours.
- 20 hours for lecturing and in-class activities
- 53 hours for Individual or teams activities
- 8 hours for presentations
Sisällön jaksotus
Introduction to marketing
Definition of marketing, markets, and marketplace orientation
Understanding the marketing environments (Micro & Macro)
Applying the 4P’s of the marketing mix
Pricing strategy and pricing decisions
Managing products & services
Selecting & managing marketing channels
Strategies to achieve marketing objectives using the 4P’s
Listening to the voice of the customer
Segmentation and targeting
Managing relationships
Techniques for hearing the customer's voice
Customer needs & satisfaction
Arviointiasteikko
1-5
Arviointikriteerit, tyydyttävä (1)
Student participates teaching and marketing events occasionally. A marketing presentation, trade fair materials and the exam are done in passable level and they have some link to the marketing plan.
Arviointikriteerit, hyvä (3)
Student participates teaching and marketing events on a regular basis. A Marketing presentation, trade fair materials and the exam are done in good level and they are in line with the marketing plan
Arviointikriteerit, kiitettävä (5)
Student participates teaching and marketing events actively. A Marketing presentation, trade fair materials and the exam are done in excellent level and they are in line with the marketing plan.
Arviointimenetelmät ja arvioinnin perusteet
% Grade
51 - 59 = 1
69 - 60 = 2
79 - 70 = 3
89 - 80 = 4
100 - 90 = 5
Esitietovaatimukset
No prerequisites
Ilmoittautumisaika
04.09.2023 - 11.10.2023
Ajoitus
23.10.2023 - 28.01.2024
Laajuus
3 op
Yksikkö
SeAMK International Business
Toimipiste
SeAMK Seinäjoki, Frami
Opetuskielet
- Englanti
Tutkinto-ohjelma
- Bachelor of Business Administration, International Business
Opettaja
- Harrison Okuogume
Opiskelijaryhmät
-
IB23ABachelor of Business Administration, International Business
Tavoitteet
Student knows basic terms and definitions of marketing. He/she knows the purpose and content of strategic and operational marketing planning. Student is able to analyze marketing environment of a company. He/she knows how to create value for target customers and is able to create a strategic and operational marketing plan for a company. Student knows how to use competitive marketing tools. Student is able to create a marketing campaign and marketing materials according to the marketing plan.
Sisältö
- Marketing terms and definitions
- Marketing planning: Strategic and operational plan.
- Analyzing marketing environment
- Creating value for the customer
- Segmenting and targeting
- Competitive situation and positioning
- Competition and competitive intelligent
- Marketing channels
- Pricing decision and pricing strategy
- Understanding Customer Needs & Segmentation
- Competitive tools of marketing
- Preparing and presenting a marketing plan
- Creating a marketing campaign and materials according to the marketing plan
Oppimateriaalit
• Textbook: Kotler, P & Armstrong, G. (2016). Marketing: An Introduction (16th ed.). Upper Saddle River, NJ: Prentice-Hall. ISBN: 978-0-13-379502-8
• Any Marketing Management by Philip Kotler Millennium Edition
• Materials from the lecturer and will be in Moodle
Opetusmenetelmät
Lecturing
Class activities
Group or teamwork
Presentation
Opiskelijan ajankäyttö ja kuormitus
There will be total of 81 hours.
- 20 hours for lecturing and in-class activities
- 53 hours for Individual or teams activities
- 8 hours for presentations
Sisällön jaksotus
Introduction to marketing
Definition of marketing, markets, and marketplace orientation
Understanding the marketing environments (Micro & Macro)
Applying the 4P’s of the marketing mix
Pricing strategy and pricing decisions
Managing products & services
Selecting & managing marketing channels
Strategies to achieve marketing objectives using the 4P’s
Listening to the voice of the customer
Segmentation and targeting
Managing relationships
Techniques for hearing the customer's voice
Customer needs & satisfaction
Arviointiasteikko
1-5
Arviointikriteerit, tyydyttävä (1)
Student participates teaching and marketing events occasionally. A marketing presentation, trade fair materials and the exam are done in passable level and they have some link to the marketing plan.
Arviointikriteerit, hyvä (3)
Student participates teaching and marketing events on a regular basis. A Marketing presentation, trade fair materials and the exam are done in good level and they are in line with the marketing plan
Arviointikriteerit, kiitettävä (5)
Student participates teaching and marketing events actively. A Marketing presentation, trade fair materials and the exam are done in excellent level and they are in line with the marketing plan.
Arviointimenetelmät ja arvioinnin perusteet
% Grade
51 - 59 = 1
69 - 60 = 2
79 - 70 = 3
89 - 80 = 4
100 - 90 = 5
Esitietovaatimukset
No prerequisites
Ilmoittautumisaika
04.09.2023 - 11.10.2023
Ajoitus
23.10.2023 - 28.01.2024
Laajuus
3 op
Yksikkö
SeAMK International Business
Toimipiste
SeAMK Seinäjoki, Frami
Opetuskielet
- Englanti
Tutkinto-ohjelma
- Bachelor of Business Administration, International Business
Opettaja
- Harrison Okuogume
Opiskelijaryhmät
-
IB23BBachelor of Business Administration, International Business
Tavoitteet
Student knows basic terms and definitions of marketing. He/she knows the purpose and content of strategic and operational marketing planning. Student is able to analyze marketing environment of a company. He/she knows how to create value for target customers and is able to create a strategic and operational marketing plan for a company. Student knows how to use competitive marketing tools. Student is able to create a marketing campaign and marketing materials according to the marketing plan.
Sisältö
- Marketing terms and definitions
- Marketing planning: Strategic and operational plan.
- Analyzing marketing environment
- Creating value for the customer
- Segmenting and targeting
- Competitive situation and positioning
- Competition and competitive intelligent
- Marketing channels
- Pricing decision and pricing strategy
- Understanding Customer Needs & Segmentation
- Competitive tools of marketing
- Preparing and presenting a marketing plan
- Creating a marketing campaign and materials according to the marketing plan
Oppimateriaalit
• Textbook: Kotler, P & Armstrong, G. (2016). Marketing: An Introduction (16th ed.). Upper Saddle River, NJ: Prentice-Hall. ISBN: 978-0-13-379502-8
• Any Marketing Management by Philip Kotler Millennium Edition
• Materials from the lecturer and will be in Moodle
Opetusmenetelmät
Lecturing
Class activities
Group or teamwork
Presentation
Opiskelijan ajankäyttö ja kuormitus
There will be total of 81 hours.
- 20 hours for lecturing and in-class activities
- 53 hours for Individual or teams activities
- 8 hours for presentations
Sisällön jaksotus
Introduction to marketing
Definition of marketing, markets, and marketplace orientation
Understanding the marketing environments (Micro & Macro)
Applying the 4P’s of the marketing mix
Pricing strategy and pricing decisions
Managing products & services
Selecting & managing marketing channels
Strategies to achieve marketing objectives using the 4P’s
Listening to the voice of the customer
Segmentation and targeting
Managing relationships
Techniques for hearing the customer's voice
Customer needs & satisfaction
Arviointiasteikko
1-5
Arviointikriteerit, tyydyttävä (1)
Student participates teaching and marketing events occasionally. A marketing presentation, trade fair materials and the exam are done in passable level and they have some link to the marketing plan.
Arviointikriteerit, hyvä (3)
Student participates teaching and marketing events on a regular basis. A Marketing presentation, trade fair materials and the exam are done in good level and they are in line with the marketing plan
Arviointikriteerit, kiitettävä (5)
Student participates teaching and marketing events actively. A Marketing presentation, trade fair materials and the exam are done in excellent level and they are in line with the marketing plan.
Arviointimenetelmät ja arvioinnin perusteet
% Grade
51 - 59 = 1
69 - 60 = 2
79 - 70 = 3
89 - 80 = 4
100 - 90 = 5
Esitietovaatimukset
No prerequisites