CRM and Sales in Digital Environments (5op)
Toteutuksen tunnus: C-02536-MB00AN75-3003
Toteutuksen perustiedot
- Ilmoittautumisaika
- 21.03.2024 - 20.04.2025
- Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
- 20.04.2025 - 15.05.2025
- Toteutus on päättynyt.
- Opintopistemäärä
- 5 op
- Korkeakoulu
- Centria-ammattikorkeakoulu
- Opetuskielet
- englanti
- Paikat
- 0 - 5
- Opintojakso
- C-02536-MB00AN75
Arviointiasteikko
0-5
Tavoitteet
After completing the course, the student will have the competence to: - explain the fundamental concepts and principles in CRM and sales - formulate and assess strategic, operational and tactical CRM decisions - understand the differences between various CRM systems - analyze and utilize sales and customer data to support business planning - apply key analytical tools and software to manage customer relationships
Sisältö
Strategic CRM and sales: - Understanding customer relationships - Managing the customer lifecycle: customer acquisition, customer retention and development - Customer portfolio management - Delivering customer-experienced value - Managing customer experience CRM systems: - CRM for customer management and analysis - CRM for marketing management and analysis - CRM for sales team management and analysis