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CRM and Sales in Digital Environments (5cr)

Code: C-02536-MB00AN75-3003

General information


Enrollment
21.03.2024 - 20.04.2025
Registration for the implementation has ended.
Timing
20.04.2025 - 15.05.2025
Implementation has ended.
Number of ECTS credits allocated
5 cr
Institution
Centria University of Applied Sciences
Teaching languages
English
Seats
0 - 5

Evaluation scale

0-5

Objective

After completing the course, the student will have the competence to: - explain the fundamental concepts and principles in CRM and sales - formulate and assess strategic, operational and tactical CRM decisions - understand the differences between various CRM systems - analyze and utilize sales and customer data to support business planning - apply key analytical tools and software to manage customer relationships

Content

Strategic CRM and sales: - Understanding customer relationships - Managing the customer lifecycle: customer acquisition, customer retention and development - Customer portfolio management - Delivering customer-experienced value - Managing customer experience CRM systems: - CRM for customer management and analysis - CRM for marketing management and analysis - CRM for sales team management and analysis

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