CRM and Sales in Digital Environments (5cr)
Code: C-02536-MB00AN75-3003
General information
- Enrollment
- 21.03.2024 - 20.04.2025
- Registration for the implementation has ended.
- Timing
- 20.04.2025 - 15.05.2025
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Institution
- Centria University of Applied Sciences
- Teaching languages
- English
- Seats
- 0 - 5
- Course
- C-02536-MB00AN75
Evaluation scale
0-5
Objective
After completing the course, the student will have the competence to: - explain the fundamental concepts and principles in CRM and sales - formulate and assess strategic, operational and tactical CRM decisions - understand the differences between various CRM systems - analyze and utilize sales and customer data to support business planning - apply key analytical tools and software to manage customer relationships
Content
Strategic CRM and sales: - Understanding customer relationships - Managing the customer lifecycle: customer acquisition, customer retention and development - Customer portfolio management - Delivering customer-experienced value - Managing customer experience CRM systems: - CRM for customer management and analysis - CRM for marketing management and analysis - CRM for sales team management and analysis