Strategic Planning of Corporate Communications (3cr)

Code: LT00DB84-3002

General information

Enrollment: 22.04.2025 - 30.09.2025; Registration for the implementation has begun.

Timing: 08.10.2025 - 08.12.2025; The implementation has not yet started.

Number of ECTS credits allocated: 3 cr

Local portion: 2 cr

Virtual portion: 1 cr

RDI portion: 1 cr

Mode of delivery: Blended learning

Campus: SeAMK Seinäjoki, Frami

Teaching languages: Finnish

Seats: 0 - 35

Degree programmes: Bachelor of Business Administration, Business Management

Teachers: Saija Råtts

Scheduling groups: Avoin AMK (Ei koske tutkinto-opiskelijaa) (Size: 3 . Open UAS : 3.)

Groups: LITA23A
Bachelor of Business Administration, Business Management; LITA23B
Bachelor of Business Administration, Business Management; LITA23C
Bachelor of Business Administration, Business Management; LITA23D
Tradenomi (AMK), Liiketalous

Small groups: Open UAS (Doesn't apply to degree student)

Course: LT00DB84

Evaluation scale

1-5

Objective

The student is able to identify the importance of communication and communication planning as a strategic tool and a factor in the company's results. The student is able to analyze the communication methods used in the company. The student is able to analyze the company's communication, for example, by utilizing various feedback systems and research. The student is able to draw up a communication plan in practice.

Content

- Targeted communication
- Crisis communication
- Analyzing communication and its future
- Communication strategy and plan

Materials

Juholin, E. (2022). Communicare: Ota viestinnän ilmiöt ja strategiat haltuun. Helsinki: Infor.
Other materials provided by the lecturer

Teaching methods

Lectures, web based learning, assignments, independent stydy, exam

Student workload

Total about 80 h
Mainly online lectures and web-based learning and materials about 40 h
Group and independent assignments about 40 h

Assessment criteria, satisfactory (1)

The student is able to analyze the ways of external and internal communication of communities and has the ability to draw up and implement a communication plan in practice. The student is poorly able to recognize the importance of communication and communication strategy in community activities and as a factor in community outcomes. The student has returned the assignments, but there is much to complete. The student is able to unilaterally analyze community communication, for example by utilizing different feedback systems and research, and participation has varied, so there are still gaps in assignments and knowledge.

Assessment criteria, good (3)

The student is able to analyze the ways of external and internal communication of communities and has the ability to draw up and implement a communication plan in practice. As a rule, the student is able to identify the importance of communication and communication strategy in the activities of the community and as a factor in the outcome of the community. The student is able to analyze community communication quite well, for example by utilizing various feedback systems and research. The assignments and information returned by the student are good, but there is still room for improvement in finishing and applying the information.

Assessment criteria, excellent (5)

The student is able to analyze and develop the ways of external and internal communication of communities, and the student has the ability to draw up and implement a detailed and concrete communication plan in practice. The student is able to identify the importance of communication and communication strategy in community activities and as a factor in community outcomes. The student is also able to analyze community communication, for example by utilizing various feedback systems and research. Student participation is active and the assignments and information are excellent in both finishing and application.

Qualifications

First year communication studies.