Methods of marketing communication (3cr)

Evaluation scale

1-5

Content scheduling

1. Kurssin tavoitteet, kurssin suorittaminen, ryhmäytyminen,
integroitu markkinointi ja sen suunnittelu
AP1: Kampanjasuunnitelman palautus
2. Brändit, markkinoinnin kilpailukeinot
AP2: Kampanjamateriaalin ja esityksen palautus MOODLEEN ENNEN ESITYSTÄ!
3. Integraation siirtäminen käytäntöön; HUIPUTUS SEMINAARI

Objective

The student can define the different means of marketing communications and can explain the meaning of integrated marketing communications. The student can explain the basic theories relating to marketing communications. He/she can on basic level plan how to utilize said theories in marketing communications. He/she can also plan a minor campaign and, in doing so, take into account the judicial norms involved.

Content

- The means of marketing communications, advertising, PR and sales promotion
- Integrated marketing commucations
- basics of campaign planning

Materials

Vuokko, Pirjo. 2003. Markkinointiviestintä merkitys, vaikutus ja keinot
ja muu opettajan ilmoittama materiaali

Teaching methods

Luennot, harjoitukset ja itsenäinen opiskelu

Exam schedules

Ei ole

International connections

Ei ole

Completion alternatives

Ei vaihtoehtoisia suoritustapoja

Student workload

Työmäärä yhteensä: noin 80 h
- mistä työjärjestyksessä olevaa opiskelua: 36 h
- mistä itsenäistä opiskelua: 44 h

Assessment criteria, satisfactory (1)

Excellent (5): The student has done the work to an excellent standard and participated actively and constructively. The student can define the different means of marketing communications and can explain the meaning of integrated marketing communications. The student can explain the basic theories of advertising, public relations and sales promotion. He/she can on basic level plan how to utilize said theories in marketing communications. He/she can also plan a minor campaign to an excellent standard, and, in doing so, take into account the judicial norms involved.
Good (4-3): The student has done the work well and participated actively. The student can define the different means of marketing communications and can explain the meaning of integrated marketing communications. The student can explain the basic theories of advertising, public relations and sales promotion. He/she can on basic level plan how to utilize said theories in marketing communications. He/she can also plan a minor campaign and, in doing so, take into account the judicial norms involved.
Satisfactory (2-1): The student has done the work and participated as instructed. The student can define the different means of marketing communications and can explain the meaning of integrated marketing communications. The student can explain the basic theories of advertising, public relations and sales promotion. He/she can on basic level plan how to utilize said theories in marketing communications. He/she can also plan a minor campaign and, in doing so, take into account the judicial norms involved.

Qualifications

Marketing studies in virtual enterprise activities.

Further information

Opintojaksolla on käytössä Moodle oppimisalusta. Salasana annetaan opiskelijoille ensimmäisen lähiopetuskerran aikana.