Digital Marketing (5 op)
Toteutuksen tunnus: IB00CX87-3004
Toteutuksen perustiedot
Ilmoittautumisaika
22.04.2024 - 08.09.2024
Ajoitus
04.11.2024 - 15.12.2024
Laajuus
5 op
Yksikkö
SeAMK International Business
Toimipiste
SeAMK Seinäjoki, Frami
Opetuskielet
- Englanti
Tutkinto-ohjelma
- Bachelor of Business Administration, International Business
Opettaja
- Maja Krljic
Ajoitusryhmät
- Avoin AMK (Ei koske tutkinto-opiskelijaa) (Koko: 5. Avoin AMK: 5.)
Opiskelijaryhmät
-
IGWCM24FGateway to Cultural Management Studies
-
IB22BTradenomi (AMK), International Business
-
IGWIB24FGateway to International Business
-
IB22ATradenomi (AMK), International Business
Koulutusryhmat
- Avoin AMK (Ei koske tutkinto-opiskelijaa)
Tavoitteet
Students are able to explain the most important forms of digital marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display. Students are able to use different marketing tools, a.o. photo editing and publishing software.
Students will be able to recognize the opportunities of social media in business and marketing communication. Students will be competent in producing texts in social media and using social media as a channel of business communication and marketing.
Students will learn to analyze target customers' media habits and purchasing decision process in digital media. Students will be able to choose relevant media channels and communication style according to customer needs and marketing budget. Students will learn to analyze return on media investment and follow competitors' digital marketing strategies.
Sisältö
- Definitions and terminology
- Social media channels
- Different ways to use social media in business communication and marketing
- Digital marketing tools
- Digital marketing software
- Understanding target customers’ media habits
- Target customers’ purhasing decision process
- Relevant media selection and marketing budget
- Competitor analysis and return on media investment
Oppimateriaalit
Material provided by teachers (teaching material, online articles and previous research, statistics).
Opetusmenetelmät
Lectures, flipped learning, individual work, group work
Tenttien ajankohdat ja uusintamahdollisuudet
No exam.
Opiskelijan ajankäyttö ja kuormitus
16 hours of lectures and workshop. 4 hours for presentation. 2h for exam. 113 hours of self study. Total of 4 ECTS.
Arviointiasteikko
1-5
Arviointikriteerit, tyydyttävä (1)
The student knows the basics of digital marketing, social media and different online marketing tools, but needs help in applying them in practice.
Arviointikriteerit, hyvä (3)
The student knows well digital marketing, social media and different online marketing tools and can apply some of them in practice. The student knows the basics of digital marketing, social media and different online marketing tools, but needs help in applying them in practice.
Arviointikriteerit, kiitettävä (5)
The student is capable of planning the digital marketing, social media and the use of online marketing tools and is capable of using them in practice. The student can analyze and develop digital marketing.
Arviointimenetelmät ja arvioinnin perusteet
Assessment for class participation (class attendance) 25%, class exercises 25%, class project 25% and exam 25%
Esitietovaatimukset
Basic Studies of Bachelor of Business Administration