Digital Marketing (5cr)
Code: IB00CX87-3004
General information
- Enrollment
- 22.04.2024 - 08.09.2024
- Registration for the implementation has ended.
- Timing
- 04.11.2024 - 15.12.2024
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- SeAMK International Business
- Campus
- SeAMK Seinäjoki, Frami
- Teaching languages
- English
- Degree programmes
- Bachelor of Business Administration, International Business
- Teachers
- Maja Krljic
- Scheduling groups
- Avoin AMK (Ei koske tutkinto-opiskelijaa) (Size: 5 . Open UAS : 5.)
- Small groups
- Open UAS (Doesn't apply to degree student)
- Course
- IB00CX87
Evaluation scale
1-5
Objective
Students are able to explain the most important forms of digital marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display. Students are able to use different marketing tools, a.o. photo editing and publishing software.
Students will be able to recognize the opportunities of social media in business and marketing communication. Students will be competent in producing texts in social media and using social media as a channel of business communication and marketing.
Students will learn to analyze target customers' media habits and purchasing decision process in digital media. Students will be able to choose relevant media channels and communication style according to customer needs and marketing budget. Students will learn to analyze return on media investment and follow competitors' digital marketing strategies.
Content
- Definitions and terminology
- Social media channels
- Different ways to use social media in business communication and marketing
- Digital marketing tools
- Digital marketing software
- Understanding target customers’ media habits
- Target customers’ purhasing decision process
- Relevant media selection and marketing budget
Materials
Material provided by teachers (teaching material, online articles and previous research, statistics).
Teaching methods
Lectures, flipped learning, individual work, group work
Exam schedules
No exam.
Student workload
16 hours of lectures and workshop. 4 hours for presentation. 2h for exam. 113 hours of self study. Total of 4 ECTS.
Assessment criteria, satisfactory (1)
The student knows the basics of digital marketing, social media and different online marketing tools, but needs help in applying them in practice.
Assessment criteria, good (3)
The student knows well digital marketing, social media and different online marketing tools and can apply some of them in practice. The student knows the basics of digital marketing, social media and different online marketing tools, but needs help in applying them in practice.
Assessment criteria, excellent (5)
The student is capable of planning the digital marketing, social media and the use of online marketing tools and is capable of using them in practice. The student can analyze and develop digital marketing.
Qualifications
Basic Studies of Bachelor of Business Administration