Study Guide

Objective

The student is able to:
- identify the operating environment of digital communication
- understands the forms of digital communication and channels
- analyse the efficiency of digital communication
- design and implement content for digital platforms

Content

- digital communications operating environment
- search engine marketing and optimisation information sources
- analysis of results
- design, implementation and development of content on digital platforms

Teaching methods

Lectures and online studies

Student workload

3 ects, totally 80 h
Lectures and online learning and assignments ca 40 h
Independent study and materials 20 h
Study task 20 h

Further information

Course includes also time-based online learning

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student performs supported tasks and participates in discussions. The student recognizes the operating environment of digital communication and is able to describe its forms and channels. The student can describe the effectiveness of digital communication. The student participates in the design, implementation and development of the content in a guided manner.

Assessment criteria, good (3)

The student performs the assigned tasks and participates actively in the discussions. The student can explain and define the operating environment of digital communication and can analyze its forms and channels. The student is able to evaluate the effectiveness of digital communication. The student participates in the design, implementation and development of the contents.

Assessment criteria, excellent (5)

The student performs the assignments excellently and participates actively in the discussions. The student is able to define and evaluate the operating environment of digital communications and is able to analyse its forms and channels. The student can interpret the effectiveness of digital communication. The student participates in the design, implementation and development of the contents with an analytical approach.