Business and entrepreneurship 1 (3 cr)

Evaluation scale

1-5

Content scheduling

1. Kurssi-info, ryhmäytyminen, Mikä on liiketoimintasuunnitelma, liikeidea, strategia, missio, visio, arvot.
2. Yrityksen perustamisasiakirjat, yrityksen omistaja, OyL
3. Yrityksen toimintaympäristön analyysit: makroympäristö, toimiala ja kilpailijat, vastuullisuus
4. Asiakkaat, kysyntä, tarve ja asiakasarvo
5 Tavarat/palvelut ja niiden tuotanto, tuotteistaminen,
6. Liiketoimintamalli
7. Markkinointi- ja myynti suunnitelma
8. Taloussuunnitelma ja riskit

Objective

The student can make a business plan and can work as a part of a team. The student can describe the prerequisites of profitable business. The student can construct a market-appropriate business idea and recognize ways of delivering customer value. The student can plan and initiate business operations. The student is able provide a quotation. The student can describe the decision-making structure of a limited company.

Student can identify business opportunities in ICT. Student can identify his/her attitudes and skills related to entrepreneurship.

Content

- operating environment of a business
- business plan; vision, strategy, business idea, basic business processes, customers, competitors, budgeting, financial planning, profitability and pricing
- demand, need and customer value
- fundamentals of marketing and marketing planning
- market intelligence: customers, industry, competitors
- operating a limited company: judicial aspects
- business transactions, quotations
- Entrepreneurship in society and accountability

Materials

Opettajan luentomateriaalit ja muu myöhemmin ilmoitettava aineisto

Teaching methods

Flipped learning ja työpaja

Completion alternatives

ei ole

Student workload

• Opintojakson laajuus on 3 op, joka on noin 81 tuntia opiskelua
o josta kontaktiopetusta (luentoja ja työpajatyöskentelyä on 8X2 h=16h
o ja itsenäistä opiskelua 65 h

Assessment criteria, satisfactory (1)

The student has carried out given assignments acceptably and participated in the course. The student can put together a business plan and can work as a part of a team. The student can describe the prerequisites of profitable business. The student can construct a market-appropriate business idea and recognize ways of delivering customer value. The student can plan and initiate business operations. The student is able provide a quotation. The student can mainly describe the decision-making structure of a limited company. Student can identify his/her attitudes and skills related to entrepreneurship.

Assessment criteria, good (3)

The student has carried out given assignments well and participated in the course actively. The student can put together a business plan well and can work as an active member of a team. The student can describe the prerequisites of profitable business. The student can construct a credible, market-appropriate business idea and recognize ways of delivering customer value. The student can plan and initiate business operations. The student is able provide a quotation. The student can describe the decision-making structure of a limited company. Student can identify his/her attitudes and skills related to entrepreneurship.Student can assess his/her possibilities to work as entrepreneur.

Assessment criteria, excellent (5)

The student has carried out given assignments with excellence and participated in the course actively and constructively. The student can put together a very good business plan and can work as an active and constructive member of a team. The student can describe the prerequisites of profitable business. The student can construct a credible, market-appropriate business idea and recognize ways of delivering customer value. The student can plan and initiate business operations. The student is able provide a quotation. The student can describe the decision-making structure of a limited company. Student can assess his/her possibilities to work as entrepreneur.