MarkStrat Simulation (3 cr)
Code: LTHA110-3008
General information
- Enrollment
- 13.11.2023 - 21.02.2024
- Registration for the implementation has ended.
- Timing
- 04.03.2024 - 14.04.2024
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- SeAMK Business Management and SME Business Management
- Campus
- SeAMK Seinäjoki, Frami
- Teaching languages
- Finnish
- Seats
- 0 - 12
- Degree programmes
- Bachelor of Business Administration, Business Management
- Teachers
- Kimmo Kulmala
- Course
- LTHA110
Evaluation scale
Passed/failed
Objective
Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyse the market, choose target groups and plan how to position their products. Students are able to use market research in decision making to plan an effective marketing mix. They can also draw up a marketing budget and analyse the results of their company compared to their competitors.
Content
- market analysis
- the choice of target groups
- positioning
- utilisation of market research in decision making
- planning the marketing mix
- budgeting
Materials
Manual: Markstrat for Executives
Teaching methods
Preliminary lectures and simulation.
Exam schedules
No exam, intensive period abroad.
Student workload
Lectures 6 h, intensive period 1 week abroad and independent work 12 h.
Assessment criteria, satisfactory (1)
The student has carried out work and participated as instructed. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students are able to use market research in decision-making to plan a marketing mix.
Assessment criteria, good (3)
The student has carried out work well and participated actively. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyze the market, choose target groups and plan how to position their products. Students are able to use market research in decision-making to plan an effective marketing mix. They can also draw a marketing budget and analyze the results of their company compared to their competitors.
Assessment criteria, excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyze the market, choose target groups and plan how to position their products. Students are able to use market research in decision-making to plan an effective marketing mix. They can also draw a marketing budget and analyze the results of their company compared to their competitors.