MarkStrat-simulaatio (3 op)

Arviointiasteikko

Hyväksytty/hylätty

Tavoitteet

Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyse the market, choose target groups and plan how to position their products. Students are able to use market research in decision making to plan an effective marketing mix. They can also draw up a marketing budget and analyse the results of their company compared to their competitors.

Sisältö

- market analysis
- the choice of target groups
- positioning
- utilisation of market research in decision making
- planning the marketing mix
- budgeting

Oppimateriaalit

Manual: Markstrat for Executives

Opetusmenetelmät

Alustavat luennot ja simulaatio ulkomailla.

Tenttien ajankohdat ja uusintamahdollisuudet

Ei tenttiä, intensiivijakso ulkomailla.

Opiskelijan ajankäyttö ja kuormitus

Luennot 6 h ja intensiivijakso 1 viikko ja itsenäinen työskentely 12 h.

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2-1): The student has carried out work and participated as instructed. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students are able to use market research in decision-making to plan a marketing mix.

Arviointikriteerit, hyvä (3)

The student has carried out work well and participated actively. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyze the market, choose target groups and plan how to position their products. Students are able to use market research in decision-making to plan an effective marketing mix. They can also draw a marketing budget and analyze the results of their company compared to their competitors.

Arviointikriteerit, kiitettävä (5)

The student has carried out work to an excellent standard and participated actively and constructively. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyze the market, choose target groups and plan how to position their products. Students are able to use market research in decision-making to plan an effective marketing mix. They can also draw a marketing budget and analyze the results of their company compared to their competitors.