Study Guide

Objective

Students are enabled to analyze companies, markets and the overall environment by applying standard methods like PESTEL-analysis or Porter’s five forces. Based on the insights gained by strategic analysis students learn how to define concrete company related strategies by using approaches like e.g. SWOT, Blue Ocean or Porter’s generic strategies and how to control their implementation in practice.

Content

Introduction to strategy
Strategic analysis
Specific strategic approaches
Strategic controlling

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

Student participates in classroom work passively.
Student knows basics of the methods of strategic management, but the transfer to a concrete case reveals lags in knowledge and application.

Assessment criteria, good (3)

Student participates in classroom work quite actively and presents own opinions occasionally.
Student knows the methods of strategic management and the transfer to a concrete case shows a deeper understanding.

Assessment criteria, excellent (5)

Student is actively involved in teaching and presents own analytical views on the issues discussed in.
Student knows the methods of strategic management and is able to transfer them to a concrete case in excellent manner.