Siirry suoraan sisältöön

Strategic Management (5 op)

Toteutuksen tunnus: KD00CL51-3002

Toteutuksen perustiedot


Ilmoittautumisaika

17.04.2023 - 06.09.2023

Ajoitus

28.08.2023 - 17.12.2023

Laajuus

5 op

Yksikkö

SeAMK Master School

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet

  • Englanti

Tutkinto-ohjelma

  • Master of Business Administration, International Business Management

Opettaja

  • Yli Nimeämätön

Vastuuhenkilö

Elisa Kannasto

Opiskelijaryhmät

  • IBM23
    Masters Degree Programme in International Business Management
  • IBM22
    Tradenomi (ylempiAMK), International Business Management
  • IMEIBM23F
    Master-level Exchange Programme in International Business Management

Tavoitteet

Students are enabled to analyze companies, markets and the overall environment by applying standard methods like PESTEL-analysis or Porter’s five forces. Based on the insights gained by strategic analysis students learn how to define concrete company related strategies by using approaches like e.g. SWOT, Blue Ocean or Porter’s generic strategies and how to control their implementation in practice.

Sisältö

Introduction to strategy
Strategic analysis
Specific strategic approaches
Strategic controlling

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

Student participates in classroom work passively.
Student knows basics of the methods of strategic management, but the transfer to a concrete case reveals lags in knowledge and application.

Arviointikriteerit, hyvä (3)

Student participates in classroom work quite actively and presents own opinions occasionally.
Student knows the methods of strategic management and the transfer to a concrete case shows a deeper understanding.

Arviointikriteerit, kiitettävä (5)

Student is actively involved in teaching and presents own analytical views on the issues discussed in.
Student knows the methods of strategic management and is able to transfer them to a concrete case in excellent manner.