Study Guide

Objective

The student is familiar with the concept of co-creation and knows how to use it in the development of products, services and processes. Students master the methods of co-creation, different roles and facilitation. He/she understands the logic of co-creation and value creation, both in terms of a competitive advantage and an operational point of view.

Content

Principles and methods of co-creation
Customer understanding
Strategy and value creation
Innovation process
Industry-specific knowledge

Materials

Will be announced later. Examples of literature:
Hassi, L., Paju, S., & Maila, R. (2015). Kehitä kokeillen: Organisaation käsikirja. Talentum Pro.
McManus, J. (2020). Innovation and co-creation process in service enterprises: Implications for process management and service development. Emerald Publishing.
Ramaswamy, V., & Ozcan, K. (2014). The co-creation paradigm. Stanford University Press. https://doi.org/10.1515/9780804790758
Ries, E. (2016). Lean startup: Kokeilukulttuurin käsikirja : kuinka jatkuvan innovoinnin avulla luodaan merkittävästi onnistuneempaa liiketoimintaa. LavasDesign Oy.

Teaching methods

Hybrid teaching: Lectures, workshops and assignments

Student workload

Hybrid teaching 15 h, independent and team work 120 h

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts. Student has been able to use the basic concepts of the course in the course assignment.

Assessment criteria, good (3)

The student has carried out work very well and participated actively and constructively. Student has shown good ability to comprehend the concepts and apply this understanding in business practice. Student has presented solutions describing new business opportunities in the course assignment.

Assessment criteria, excellent (5)

The student has carried out work to an excellent standard and participated actively and constructively. Student has shown strong ability to comprehend the concepts and applying them in business practice in a versatile way. Student has presented and developed creative solutions for innovative business in the course assignment.

Assessment methods and criteria

Reporting the course assignment