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Marketing Law (2 cr)

Code: LT00DB56-3001

General information


Enrollment
13.11.2023 - 21.02.2024
Registration for the implementation has ended.
Timing
08.04.2024 - 26.05.2024
Implementation has ended.
Number of ECTS credits allocated
2 cr
Local portion
2 cr
Mode of delivery
Contact learning
Unit
SeAMK Business Management and SME Business Management
Campus
SeAMK Seinäjoki, Frami
Teaching languages
Finnish
Degree programmes
Bachelor of Business Administration, Business Management
Teachers
Kristiina Mutka-Vierula
Course
LT00DB56

Evaluation scale

1-5

Objective

The student knows essential laws and regulations on marketing. The student knows which legal frameworks apply in both consumer and B2B-marketing.

Content

- Laws governing marketing
- Regulation of consumer marketing
- Protection of the company against a competitor
- Product safety
- Intellectual property rights
- Copyright

Materials

To be announced by the lecturer.

Teaching methods

Lectures and excercises.

Student workload

Total work load of the course: 52 h
- of which scheduled studies: 20 h
- of which autonomous studies: 32 h

Assessment criteria, satisfactory (1)

The student has carried out work and participated as instructed. The student can recognize and plan marketing both for consumers and for other merchants by taking into consideration marketing legislation.

Assessment criteria, good (3)

The student has carried out work and participated actively. The student can recognize and plan marketing both for consumers and for other merchants by taking into consideration marketing legislation.

Assessment criteria, excellent (5)

The student has carried out work thoroughly and participated actively and constructively. The student can recognize and plan very well marketing both for consumers and for another merchant by taking into consideration marketing legislation.

Qualifications

Legal studies in virtual enterprise activities.

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