Study Guide

Objective

Student acquaints himself with the structure of international agricultural trade, key product categories and their peculiarities. Student knows domestic marketing and procurement systems as well as agricultural trade logistics.Student knows principles of business to business -trade and differences to the trade of business to customer. Student can tell examples of sales work and elements of good sales work.

Content

International agricultural trade
Agricultural trade marketing and procurement systems, logistics, working machinery, horticultural trade,feed and grain trade.
Principles and differences in business to business and business to customer -trade in agriculture.
Examples of sales work, elements of good sales work and agricultural trade as employer of agrologists.

Teaching methods

Lectures and excercises

Employer connections

Agriculture and horticulture business entrepreuners

Student workload

52 hours

Further information

Attendance of working life guest lectures: 80% of the time to be present

Evaluation scale

Passed/failed

Assessment criteria, approved/failed

Approved: Student knows the structure and volume of agricultural trade. Student can name agricultural trade operators, marketing and procurement channels. Student knows the main principles and differences in business to business and business to customer -trade in agriculture. Student can tell examples of sales work and elements of good sales work.

Assessment methods and criteria

participation in the lectures of business visitors, approved tasks;