Business-to-Business Marketing (3 cr)
Code: KD00CU91-3001
General information
- Enrollment
-
16.04.2022 - 11.09.2022
Registration for the implementation has ended.
- Timing
-
06.09.2022 - 28.10.2022
Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- SeAMK International Business
- Campus
- SeAMK Seinäjoki, Frami
- Teaching languages
- English
- Degree programmes
- Gateway to International Business
- Teachers
- Harrison Okuogume
- Course
- KD00CU91
Evaluation scale
1-5
Objective
Students can apply the following elements of B-to-B Marketing to practical marketing situations in the B-to-B environment: relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations and segmentation in B-to-B markets.
Content
Relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations, and segmentation in B-to-B markets.
Location and time
Date Time Location
06.09.2022 10.00 - 11.45 FRAMIF209 (120 henkilöä)
16.09.2022 12.15 - 14.00 FRAMIF209 (120 henkilöä)
19.09.2022 08.00 - 09.45 FRAMIF209 (120 henkilöä)
23.09.2022 10.00 - 11.45 FRAMIF128 (248 henkilöä)
27.09.2022 10.00 - 11.45 FRAMIF209 (120 henkilöä)
29.09.2022 10.00 - 11.45 FRAMIF213 (55 henkilöä)
04.10.2022 12.15 - 14.00 FRAMIF110 (98 henkilöä)
10.10.2022 10.00 - 11.45 FRAMIF311 (48 henkilöä)
24.10.2022 08.00 - 11.45 FRAMIF110 (98 henkilöä)
25.10.2022 08.00 - 11.45 FRAMIF144 (120 henkilöä)
Materials
ecturer's teaching materials, articles and books, which can be found in SeAMK Library
Teaching methods
Lecturing
Class activities
Group or team work
Presentation
Student workload
There will be total of 81 hours.
- 16 hours for lecturing and in-class activities
- 57 hours for Individual or teams activities
- 8 hours for presentations
Assessment criteria, satisfactory (1)
The student knows the basic concepts of business-to-business marketing, but there are flaws in the application. Students participate in the class lectures.
Assessment criteria, good (3)
The student knows business-to-business marketing concepts and can apply those concepts in practice. Students can understand theories, concepts, and processes that characterize business-to-business marketing. Students participate in the class lectures actively.
Assessment criteria, excellent (5)
The student knows business-to-business marketing concepts and can apply those concepts in practice versatilely. The student participates in all the lectures actively.
Qualifications
No previous studies are required.