Skip to main content

Business-to-Business Marketing (3 cr)

Code: KD00CU91-3001

General information


Enrollment

16.04.2022 - 11.09.2022

Timing

06.09.2022 - 28.10.2022

Credits

3 op

Teaching languages

  • English

Degree programmes

  • Gateway to International Business

Teachers

  • Harrison Okuogume

Student groups

  • IB20
  • IGWIB22F
    Gateway to International Business

Objective

Students are capable of applying the following elements of B-to-B Marketing into practical marketing situations in B-to-B environment: relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations and segmentation in B-to-B markets.

Content

Relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations, segmentation in B-to-B markets.

Location and time

Date Time Location
06.09.2022 10.00 - 11.45 FRAMIF209 (120 henkilöä)
16.09.2022 12.15 - 14.00 FRAMIF209 (120 henkilöä)
19.09.2022 08.00 - 09.45 FRAMIF209 (120 henkilöä)
23.09.2022 10.00 - 11.45 FRAMIF128 (248 henkilöä)
27.09.2022 10.00 - 11.45 FRAMIF209 (120 henkilöä)
29.09.2022 10.00 - 11.45 FRAMIF213 (55 henkilöä)
04.10.2022 12.15 - 14.00 FRAMIF110 (98 henkilöä)
10.10.2022 10.00 - 11.45 FRAMIF311 (48 henkilöä)
24.10.2022 08.00 - 11.45 FRAMIF110 (98 henkilöä)
25.10.2022 08.00 - 11.45 FRAMIF144 (120 henkilöä)

Teaching methods

Lecturing
Class activities
Group or team work
Presentation

Student workload

There will be total of 81 hours.

- 16 hours for lecturing and in-class activities
- 57 hours for Individual or teams activities
- 8 hours for presentations

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

1 = knows basic concepts of business to business marketing

Assessment criteria, good (3)

3 = knows concepts of business to business marketing well and is able to apply those concepts well in practice

Assessment criteria, excellent (5)

5 = knows concepts of business to business marketing very well and is able to apply those concepts very well in practice

Assessment methods and criteria

% Grade
50 - 59 = 1

69 - 60 = 2

79 - 70 = 3

89 - 80 = 4

100 - 90 = 5

Qualifications

No previous studies are required.