Opinto-opas

Tavoitteet

Students are capable of applying the following elements of B-to-B Marketing into practical marketing situations in B-to-B environment: relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations and segmentation in B-to-B markets.

Sisältö

Relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations, segmentation in B-to-B markets.

Aika ja paikka

Date Time Location
06.09.2022 10.00 - 11.45 FRAMIF209 (120 henkilöä)
16.09.2022 12.15 - 14.00 FRAMIF209 (120 henkilöä)
19.09.2022 08.00 - 09.45 FRAMIF209 (120 henkilöä)
23.09.2022 10.00 - 11.45 FRAMIF128 (248 henkilöä)
27.09.2022 10.00 - 11.45 FRAMIF209 (120 henkilöä)
29.09.2022 10.00 - 11.45 FRAMIF213 (55 henkilöä)
04.10.2022 12.15 - 14.00 FRAMIF110 (98 henkilöä)
10.10.2022 10.00 - 11.45 FRAMIF311 (48 henkilöä)
24.10.2022 08.00 - 11.45 FRAMIF110 (98 henkilöä)
25.10.2022 08.00 - 11.45 FRAMIF144 (120 henkilöä)

Oppimateriaalit

ecturer's teaching materials, articles and books, which can be found in SeAMK Library

Opetusmenetelmät

Lecturing
Class activities
Group or team work
Presentation

Opiskelijan ajankäyttö ja kuormitus

There will be total of 81 hours.

- 16 hours for lecturing and in-class activities
- 57 hours for Individual or teams activities
- 8 hours for presentations

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

1 = knows basic concepts of business to business marketing

Arviointikriteerit, hyvä (3)

3 = knows concepts of business to business marketing well and is able to apply those concepts well in practice

Arviointikriteerit, kiitettävä (5)

5 = knows concepts of business to business marketing very well and is able to apply those concepts very well in practice

Arviointimenetelmät ja arvioinnin perusteet

% Grade
50 - 59 = 1

69 - 60 = 2

79 - 70 = 3

89 - 80 = 4

100 - 90 = 5

Esitietovaatimukset

No previous studies are required.