Business-to-Business Marketing (3 op)

Arviointiasteikko

1-5

Tavoitteet

Students can apply the following elements of B-to-B Marketing to practical marketing situations in the B-to-B environment: relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations and segmentation in B-to-B markets.

Sisältö

Relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations, and segmentation in B-to-B markets.

Aika ja paikka

Date Time Location
06.09.2022 10.00 - 11.45 FRAMIF209 (120 henkilöä)
16.09.2022 12.15 - 14.00 FRAMIF209 (120 henkilöä)
19.09.2022 08.00 - 09.45 FRAMIF209 (120 henkilöä)
23.09.2022 10.00 - 11.45 FRAMIF128 (248 henkilöä)
27.09.2022 10.00 - 11.45 FRAMIF209 (120 henkilöä)
29.09.2022 10.00 - 11.45 FRAMIF213 (55 henkilöä)
04.10.2022 12.15 - 14.00 FRAMIF110 (98 henkilöä)
10.10.2022 10.00 - 11.45 FRAMIF311 (48 henkilöä)
24.10.2022 08.00 - 11.45 FRAMIF110 (98 henkilöä)
25.10.2022 08.00 - 11.45 FRAMIF144 (120 henkilöä)

Oppimateriaalit

ecturer's teaching materials, articles and books, which can be found in SeAMK Library

Opetusmenetelmät

Lecturing
Class activities
Group or team work
Presentation

Opiskelijan ajankäyttö ja kuormitus

There will be total of 81 hours.

- 16 hours for lecturing and in-class activities
- 57 hours for Individual or teams activities
- 8 hours for presentations

Arviointikriteerit, tyydyttävä (1)

The student knows the basic concepts of business-to-business marketing, but there are flaws in the application. Students participate in the class lectures.

Arviointikriteerit, hyvä (3)

The student knows business-to-business marketing concepts and can apply those concepts in practice. Students can understand theories, concepts, and processes that characterize business-to-business marketing. Students participate in the class lectures actively.

Arviointikriteerit, kiitettävä (5)

The student knows business-to-business marketing concepts and can apply those concepts in practice versatilely. The student participates in all the lectures actively.

Esitietovaatimukset

No previous studies are required.