Marketing Research (3op)

Arviointiasteikko

1-5

Tavoitteet

The student is capable of planning a marketing research project to support decision making in an international marketing environment.

Sisältö

- Marketing research planning process: research purpose and objective, research approach, research tactics, data collection, analysis, and reporting
- Creation of research design for a case company, including questionnaire

Oppimateriaalit

Provided by the teacher.

Opetusmenetelmät

Lectures, group work.

Tenttien ajankohdat ja uusintamahdollisuudet

No exam.

Opiskelijan ajankäyttö ja kuormitus

3 x 27 = 81h.

Arviointikriteerit, tyydyttävä (1)

The student has carried out work and participated as instructed. Students are able to carry out market analyses in an international company.

Arviointikriteerit, hyvä (3)

The student has carried out work well and participated actively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.

Arviointikriteerit, kiitettävä (5)

The student has carried out work to an excellent standard and participated actively and constructively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.

Esitietovaatimukset

Basics of Marketing