Marketing Research (3 cr)
Code: IB00CX78-3001
General information
Enrollment
16.04.2022 - 07.09.2022
Timing
14.11.2022 - 18.12.2022
Credits
3 op
Teaching languages
- English
Degree programmes
- Bachelor of Business Administration, International Business
Teachers
- Harrison Okuogume
Student groups
-
IB21
Objective
The student is capable of planning a marketing research project to support decision making in an international marketing environment.
Content
- Marketing research planning process: research purpose and objective, research approach, research tactics, data collection, analysis, and reporting
- Creation of research design for a case company, including questionnaire
Materials
Provided by the teacher.
Teaching methods
Lectures, group work.
Exam schedules
No exam.
Student workload
3 x 27 = 81h.
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student has carried out work and participated as instructed. Students are able to carry out market analyses in an international company.
Assessment criteria, good (3)
The student has carried out work well and participated actively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.
Assessment criteria, excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.
Assessment methods and criteria
Group assignment and exam
% Grade
50 - 59 = 1
69 - 60 = 2
79 - 70 = 3
89 - 80 = 4
100 - 90 = 5
Qualifications
Basics of Marketing