Business-to-Business Marketing (3 op)
Toteutuksen tunnus: KD06BNMA621-3010
Toteutuksen perustiedot
Ilmoittautumisaika
23.08.2021 - 30.09.2021
Ajoitus
25.10.2021 - 22.12.2021
Laajuus
3 op
Yksikkö
SeAMK Liiketoiminta ja kulttuuri
Toimipiste
SeAMK Liiketoiminta ja kulttuuri, Seinäjoki
Opetuskielet
- Englanti
Tutkinto-ohjelma
- Bachelor of Business Administration, International Business
- Gateway to International Business
Opettaja
- Ville-Pekka Mäkeläinen
Opiskelijaryhmät
-
IB20Tradenomi (AMK), International Business
-
IGWIB21FGateway to International Business
Tavoitteet
Students are capable of applying the following elements of B-to-B Marketing into practical marketing situations in B-to-B environment: relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations and segmentation in B-to-B markets.
Sisältö
Relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations, segmentation in B-to-B markets.
Arviointiasteikko
1-5
Arviointikriteerit, tyydyttävä (1)
The student knows satisfactorily the concepts of B-to-B marketing. The student is satisfactorily able to apply those concepts in B-to-B marketing practical situations and cases.
Arviointikriteerit, hyvä (3)
The student knows well the concepts of B-to-B marketing. The student is able to apply those concepts in B-to-B marketing practical situations and cases well.
Arviointikriteerit, kiitettävä (5)
The student knows very well the concepts of B-to-B marketing. The student is able to apply those concepts in B-to-B marketing practical situations and cases very well.
Esitietovaatimukset
No previous studies are required.