Business-to-Business Marketing (3 cr)
Code: KD06BNMA621-3010
General information
Enrollment
23.08.2021 - 30.09.2021
Timing
25.10.2021 - 22.12.2021
Credits
3 op
Teaching languages
- English
Degree programmes
- Bachelor of Business Administration, International Business
- Gateway to International Business
Teachers
- Ville-Pekka Mäkeläinen
Student groups
-
IB20
-
IGWIB21FGateway to International Business
Objective
Students are capable of applying the following elements of B-to-B Marketing into practical marketing situations in B-to-B environment: relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations and segmentation in B-to-B markets.
Content
Relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations, segmentation in B-to-B markets.
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student knows satisfactorily the concepts of B-to-B marketing. The student is satisfactorily able to apply those concepts in B-to-B marketing practical situations and cases.
Assessment criteria, good (3)
The student knows well the concepts of B-to-B marketing. The student is able to apply those concepts in B-to-B marketing practical situations and cases well.
Assessment criteria, excellent (5)
The student knows very well the concepts of B-to-B marketing. The student is able to apply those concepts in B-to-B marketing practical situations and cases very well.
Qualifications
No previous studies are required.