Study Guide

Objective

The student is able to

- define the typical and special features of business in creative fields
-recognize possibilities and challenges of applying creative competence within other fields
- analyze the entrepreneurial demands and possibilities
- perceive both material and immaterial resources and perspectives needed for business creation
- assess the potential markets and competitive environment of creative competence from business perspective

Content

- special features and essence of business activities in creative industries and interfaces with other industries
- observation and analysis of creative business enviroment
- recognition of entrepreneurial challenges and potentials
- business model thinking as a concept and its elements
-perspectives for business development, such as customer orientation and competitive tools

Materials

To be announced later

Teaching methods

Lessons, assignments, independent work

Student workload

135 hours of which
-contact hours 20 hours
-independent work 115 hours

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

Fair (1 to 2): The student recognizes and explains creative business and applies business thinking using basic concepts. The student perceived challenges and possibilities of entrepreneurship. The student plans the development of a product or service idea with a given operational model or process.

Assessment criteria, good (3)

Good (3 to 4): The student's actions and outputs show clear command of entrepreneurial and business thinking. The student assesses businesses within creative industries and entrepreneurial possibilities and challenges applying various perspectives. The student plans the development of a product or service idea using actively the concepts and methods of business development.

Assessment criteria, excellent (5)

Excellent (5): The student's actions and outputs show very strong command of entrepreneurial and business thinking. The student assesses business opportunities within creative industries and entrepreneurial possibilities and challenges critically and in a diverse way. The student plans the development of a product or service idea using extensively the concepts and methods of business development and searching for new perspective into the area.

Assessment methods and criteria

Course assignment realted to business development