Customer Relationship Management (3cr)
Code: LTVAMA402-3009
General information
- Enrollment
- 15.10.2021 - 31.01.2022
- Registration for the implementation has ended.
- Timing
- 31.01.2022 - 18.03.2022
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 0 cr
- Virtual portion
- 3 cr
- Mode of delivery
- Distance learning
- Campus
- SeAMK Seinäjoki, Frami
- Teaching languages
- Finnish
- Degree programmes
- Bachelor of Business Administration, Business Management
- Teachers
- Katri Juppi
- Course
- LTVAMA402
Evaluation scale
1-5
Objective
The student recognizes the role of customer relationship management. The student knows how customer knowledge can be acquired and used in strategic decision making. The student is able to classify different kind of customers on the basis of customer information. The student recognizes measurement techniques related to customer knowledge and knows how different reports on customer information can be used in marketing.
Content
- Characteristics of relationship marketing
- Phases of customer relationships and customer relationship development
- Collection and utilization of customer data
Materials
Provided by the teacher.
Teaching methods
Virtual course: independent work and exam.
Student workload
Independent work 81 h (active participation in group conversation and exam)
Assessment criteria, satisfactory (1)
Satisfactory (2-1): The student has done the work and participated as instructed. The student can describe the characteristics of customer relationship marketing. The student can evaluate the potential and role of relationship marketing in maintaining and developing customer relations. The student can apply reasonable criteria in classifying customer relationships.
Assessment criteria, good (3)
Good (4-3): The student has done the work well and participated actively. The student can to a good standard describe the characteristics of customer relationship marketing. The student can evaluate the potential and role of relationship marketing in maintaining and developing customer relations. The student can apply reasonable criteria in classifying customer relationships.
Assessment criteria, excellent (5)
Excellent (5): The student has done the work to an excellent standard and participated actively and constructively. The student can to an excellent standard describe the characteristics of customer relationship marketing. The student can evaluate the potential and role of relationship marketing in maintaining and developing customer relations. The student can apply reasonable criteria in classifying customer relationships.
Qualifications
No prerequisites