Brand Building and Storification (5cr)

Objective

The student
- understands the opportunities of storification in brand building
- knows the process of storification from a manuscript to implementation in the framework of design management
- is able to design a visual identity for a brand and give reasons for how the visual solutions support the company's brand image
- is able to implement and produce a brand manual

Content

- storification as a brand building method
- design management
- visual identity and graphic instructions
- brand manual

Materials

Sovitaan kurssin alussa. Myös henkilökohtaiset oppimateriaalipainotukset ovat mahdollisia.

Teaching methods

Lähiopetus, miniluennot, opitun kertaukset, opiskelijan itsenäiset tehtävät, harjoitustyö ja pienimuotoiset välitehtävät. Harjoitustehtävien ohjaus on henkilökohtaista ohjausta.

Employer connections

Ei sisälly kurssiin.

Completion alternatives

Harjoitustehtävät, tuntiosallistuminen ja laajempi kurssitehtävä ja portofolio tai suorittaminen tenttimällä.

Assessment criteria, satisfactory (1)

The student
- understands storification as a brand building method
- knows concepts of design management and masters the design process
- is able to design a visual basis for a brand
- is able to produce a brand manual

Assessment criteria, good (3)

The student
- masters storification as a brand building method
- knows concepts of design management and masters the design process
- is able to design a visual basis of good quality for a brand
- is able to produce a brand manual of good quality

Assessment criteria, excellent (5)

The student
- masters storification as a brand building method
- knows concepts of design management and masters the design process
- is able to design a visual basis of excellent quality for a brand
- is able to produce a brand manual of excellent quality