Brand Building and StorificationLaajuus (5 cr)

Objective

The student
- understands the opportunities of storification in brand building
- knows the process of storification from a manuscript to implementation in the framework of design management
- is able to design a visual identity for a brand and give reasons for how the visual solutions support the company's brand image
- is able to implement and produce a brand manual

Content

- storification as a brand building method
- design management
- visual identity and graphic instructions
- brand manual

Assessment criteria, satisfactory (1)

The student
- understands storification as a brand building method
- knows concepts of design management and masters the design process
- is able to design a visual basis for a brand
- is able to produce a brand manual

Assessment criteria, good (3)

The student
- masters storification as a brand building method
- knows concepts of design management and masters the design process
- is able to design a visual basis of good quality for a brand
- is able to produce a brand manual of good quality

Assessment criteria, excellent (5)

The student
- masters storification as a brand building method
- knows concepts of design management and masters the design process
- is able to design a visual basis of excellent quality for a brand
- is able to produce a brand manual of excellent quality