Business growth and strategic renewal (5cr)

Objective

A student can describe the key concepts and theories related to business growth and analyze growth strategies. The student can explain the prerequisites for growth and its consequences. The student identifies key conceptual tensions related to strategic renewal. The student can analyze a company’s value creation and revenue logic in a changing world and identify and evaluate new business opportunities.

Content

growth theories, organic and inorganic growth
prerequisites and consequences of growth
strategy tools, strategic renewal
growth management

Assessment criteria, satisfactory (1)

The student uses and applies concepts superficially correctly. The student evaluates the changing operational environment and its impacts in a general manner. The student attempts to identify new business opportunities, though the analysis is partially incomplete. The student can apply strategy tools in a limited way. The student evaluates their own learning in a limited manner.

Assessment criteria, good (3)

The student uses concepts appropriately and applies them accurately. The student comprehensively analyzes the operational environment and its changes. The student systematically applies strategy tools. The student can identify a new business opportunity for the company and evaluate it credibly. The student can somewhat evaluate their own learning.

Assessment criteria, excellent (5)

The student uses concepts insightfully. The student systematically and insightfully analyzes changes in the operational environment. The student applies strategy tools context-sensitively and systematically. The student can identify a feasible business opportunity for the company with well-founded reasoning. The student can evaluate their own learning comprehensively.

Materials

Vuorinen, T., & Huikkola, T. (2023). Strategiakirja - 25 työkalua. Alma Talent.
Ahto, Ossi, Tuomas Kahri, ja Marco Mäkinen. Kasva Tai Kuihdu: Opas Kestävään Liiketoimintaan. Helsinki: Alma Talent, 2022.
Lisäksi oppimateriaalina käytetään luennoitsijan myöhemmin ilmoittamia artikkeleita.