Internet marketingLaajuus (3 cr)
Code: LT00CF80
Objective
Students are able to explain the most important forms of web (online) marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display.
Content
- Definitions and terminology
- Internet marketing strategy
- Websites
- Foundations of analytics
- Search engine optimization
- Search and display marketing
- Social media marketing
- Video marketing
- Email marketing
- Content marketing
- Mobile marketing
Qualifications
Information and Communication Technology
Assessment criteria, approved/failed
Pass: Students are able to define the concepts and tools of web marketing. Students are able to implement web marketing using the most common tools. Students are able to pay attention to results of web marketing tools.
Enrollment
13.11.2023 - 17.01.2024
Timing
01.02.2024 - 26.05.2024
Credits
3 op
Virtual proportion (cr)
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Katri Juppi
Student groups
-
MLITA21
Objective
Students are able to explain the most important forms of web (online) marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display.
Content
- Definitions and terminology
- Internet marketing strategy
- Websites
- Foundations of analytics
- Search engine optimization
- Search and display marketing
- Social media marketing
- Video marketing
- Email marketing
- Content marketing
- Mobile marketing
Materials
Provided by te the teacher
Internet material (including Google Digital Garage)
Teaching methods
Individual assignments online, peer-reviews
Student workload
3 op = 81 h opiskelua
Evaluation scale
Passed/failed
Assessment criteria, approved/failed
Pass: Students are able to define the concepts and tools of web marketing. Students are able to implement web marketing using the most common tools. Students are able to pay attention to results of web marketing tools.
Assessment methods and criteria
Completing the individual assignments.
Qualifications
Information and Communication Technology
Enrollment
13.11.2023 - 17.01.2024
Timing
19.02.2024 - 07.04.2024
Credits
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Katri Juppi
Student groups
-
LITA22D
Objective
Students are able to explain the most important forms of web (online) marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display.
Content
- Definitions and terminology
- Internet marketing strategy
- Websites
- Foundations of analytics
- Search engine optimization
- Search and display marketing
- Social media marketing
- Video marketing
- Email marketing
- Content marketing
- Mobile marketing
Materials
Provided by te the teacher
Internet material (including Google Digital Garage)
Teaching methods
Online teaching, lectures, independent learning assignments, group work
Student workload
3 credits, 81 hours of work
Evaluation scale
Passed/failed
Assessment criteria, approved/failed
Pass: Students are able to define the concepts and tools of web marketing. Students are able to implement web marketing using the most common tools. Students are able to pay attention to results of web marketing tools.
Assessment methods and criteria
Individual assignments completed.
Qualifications
Information and Communication Technology
Enrollment
14.11.2022 - 03.03.2023
Timing
13.03.2023 - 31.05.2023
Credits
3 op
Virtual proportion (cr)
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Katri Juppi
Student groups
-
MLITA20
Objective
Students are able to explain the most important forms of web (online) marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display.
Content
- Definitions and terminology
- Internet marketing strategy
- Websites
- Foundations of analytics
- Search engine optimization
- Search and display marketing
- Social media marketing
- Video marketing
- Email marketing
- Content marketing
- Mobile marketing
Location and time
Provided by te the teacher
Internet material (including Google Digital Garage)
Teaching methods
Online teaching, independent learning assignments
Student workload
3 credits, 81 hours of work
Evaluation scale
Passed/failed
Assessment criteria, approved/failed
Pass: Students are able to define the concepts and tools of web marketing. Students are able to implement web marketing using the most common tools. Students are able to pay attention to results of web marketing tools.
Assessment methods and criteria
Individual assignments completed.
Qualifications
Information and Communication Technology
Enrollment
14.11.2022 - 02.01.2023
Timing
09.01.2023 - 17.02.2023
Credits
3 op
Virtual proportion (cr)
1 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Raija Kangassalo
Student groups
-
LITA21D
Objective
Students are able to explain the most important forms of web (online) marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display.
Content
- Definitions and terminology
- Internet marketing strategy
- Websites
- Foundations of analytics
- Search engine optimization
- Search and display marketing
- Social media marketing
- Video marketing
- Email marketing
- Content marketing
- Mobile marketing
Materials
Teacher's material
Internet material (including Google Digital Garage)
Teaching methods
Contact teaching, online teaching, independent learning assignments, practical work
Student workload
81 h
Evaluation scale
Passed/failed
Assessment criteria, approved/failed
Pass: Students are able to define the concepts and tools of web marketing. Students are able to implement web marketing using the most common tools. Students are able to pay attention to results of web marketing tools.
Assessment methods and criteria
Project work
Qualifications
Information and Communication Technology
Enrollment
01.11.2021 - 12.12.2021
Timing
07.04.2022 - 31.05.2022
Credits
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Matti Koski-Sipilä
Student groups
-
VETO22VETO22, Verkkoliiketoiminnan osaaja
Objective
Students are able to explain the most important forms of web (online) marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display.
Content
- Definitions and terminology
- Internet marketing strategy
- Websites
- Foundations of analytics
- Search engine optimization
- Search and display marketing
- Social media marketing
- Video marketing
- Email marketing
- Content marketing
- Mobile marketing
Evaluation scale
1-5
Assessment criteria, approved/failed
Pass: Students are able to define the concepts and tools of web marketing. Students are able to implement web marketing using the most common tools. Students are able to pay attention to results of web marketing tools.
Qualifications
Information and Communication Technology
Enrollment
15.10.2021 - 11.02.2022
Timing
21.02.2022 - 13.05.2022
Credits
3 op
Virtual proportion (cr)
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Katri Juppi
Student groups
-
MLITA19
Objective
Students are able to explain the most important forms of web (online) marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display.
Content
- Definitions and terminology
- Internet marketing strategy
- Websites
- Foundations of analytics
- Search engine optimization
- Search and display marketing
- Social media marketing
- Video marketing
- Email marketing
- Content marketing
- Mobile marketing
Materials
Provided by te the teacher
Internet material (including Google Digital Garage)
Teaching methods
Online teaching, independent learning assignments, group work
Student workload
3 credits, 81 hours of work
Evaluation scale
Passed/failed
Assessment criteria, approved/failed
Pass: Students are able to define the concepts and tools of web marketing. Students are able to implement web marketing using the most common tools. Students are able to pay attention to results of web marketing tools.
Assessment methods and criteria
Independent work 50% and group work 50%
Qualifications
Information and Communication Technology
Enrollment
15.10.2021 - 23.01.2022
Timing
10.01.2022 - 18.02.2022
Credits
3 op
Virtual proportion (cr)
1 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Raija Kangassalo
Student groups
-
LITA20D
Objective
Students are able to explain the most important forms of web (online) marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display.
Content
- Definitions and terminology
- Internet marketing strategy
- Websites
- Foundations of analytics
- Search engine optimization
- Search and display marketing
- Social media marketing
- Video marketing
- Email marketing
- Content marketing
- Mobile marketing
Materials
Teacher's material
Internet material (including Google Digital Garage)
Teaching methods
Contact teaching, online teaching, independent learning assignments, practical work
Student workload
81 h
Evaluation scale
Passed/failed
Assessment criteria, approved/failed
Pass: Students are able to define the concepts and tools of web marketing. Students are able to implement web marketing using the most common tools. Students are able to pay attention to results of web marketing tools.
Assessment methods and criteria
Project work
Qualifications
Information and Communication Technology