Study Guide

Understands the importance of strategic planning as a competitive factor for a company or organization. Applies methods and means of strategic development and identifies the needs and goals of the organization, competence and personnel management. Masters the means of defining, managing and implementing strategic goals, competencies and processes.

Develops activities, practices and the work community in one's own field, taking into account changes in the operating and competitive environment. Considers the importance of customer orientation and multidisciplinary perspectives in the development of work communities. Utilizes the business mindset and develops and applies new practical ways of working.

Outlines and masters the methods of research and development and evaluates information critically and from the perspective of expertise. Outlines the goals of research and development activities and utilizes project competences, creating practical information. Masters research and development methods to the extent necessary in working life.

Outlines the context of creative industries from various perspectives and evaluates the usability of creativity in one's own work community. Understands the importance of innovation in the organization's operations. Masters the ways to develop and manage creative skills in one’s own work environment.

The graduating student promotes their own
and their community's continuous learning and
competence development, drawing on
knowledge from different fields and the opportunities of digitalisation.
- Is able to assess and develop their
expertise diversely and in a goal-oriented manner at different stages of
their career and life.
- Is able to acquire, critically assess
and produce information while taking
into account the perspectives of different fields.
- Is able to develop and manage goaloriented, continuous learning in their
community

The graduating student is able to develop and
manage their work community and reforms
working life.
- Is able to develop and manage multidisciplinary teams and work communities.
- Is able to develop the communication and interaction culture of work
communities.
- Is able to develop and manage the
comprehensive well-being of a work
community.
- Utilises the opportunities of technology and digitalisation in development
and management.
- Promotes the resilience of a work
community.

The graduating student assesses and promotes the realisation of ethical principles and
values of their field of profession, taking
equality and non-discrimination into account.
- Is able to promote ethically sustainable activities and the realisation of
ethical reflection in their different
operating environments.
- Promotes the realisation of the ethical principles and values of their
field.
- Makes decisions taking individual,
communal and societal perspectives
into account.
- Promotes the realisation of diversity
and accessibility.
- Implements the principles of responsible conduct of research and promotes their application in their work
community.
- Is able to manage societally influential activities based on ethical values.

The graduating student develops and manages
sustainable and responsible operating methods
in their work and promotes sustainable change
in their work community and society.
- Is able to apply the knowledge and future visions of sustainable development comprehensively as a basis for
sustainable solutions.
- Is able to analyse and assess systemic
dependencies of complex multidisciplinary problems and the different dimensions of solutions

- Is able to manage the search, implementation and establishment of sustainable solutions and operating models in their work community.

The graduating student is able to develop and
manage multicultural and international operating environments and networks.
- Is able to develop operating methods
that take multiculturalism into account in their work community.
- Is able to anticipate the impacts and
opportunities of global development
and phenomena.
- Is able to interact, communicate and
develop activities internationally in
their own field.

The graduating student is able to manage the
development of new solutions that anticipate
the future and produces new information using
different research and development methods.
? Produces new information and reforms operating methods, combining
competence in different fields.
- Is able to implement research, development and innovation projects and
apply different research and development methods.
- Is able to develop new customer-oriented, sustainable and economically
viable solutions, anticipating the future.
- Is able to analyse the current situation
and anticipate the future of their field
and changes in the operating environment.

promotes entrepreneurial action in their working community
• develops interaction between a company and its operating environment
• is able to analyse the operations and risks of a business, and develop its operations systemically