Professional Personal Branding and InfluencersLaajuus (5 op)
Tunnus: 5D00DS42
Osaamistavoitteet
Students understand the central concepts of personal branding and influencer marketing. Students are able to identify central characteristics and actors and to analyze the role of personal branding in professional and commercial contexts. Students are able to construct and analyze their own strategy for personal branding. Students are able to analyze the social capital of influencers and engagement in different platforms. Student understands the concept and effects of image management.
Sisältö
-Central concepts of personal branding and influencer marketing
-Self-branding strategies
-Image management
-Platformization
-Actors, categories, networks and communication related to self-branding and influencers
Arviointikriteerit, tyydyttävä (1)
-
Arviointikriteerit, hyvä (3)
-
Arviointikriteerit, kiitettävä (5)
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Arviointikriteeri, hyväksytty/hylätty
Pass: The student shows the ability to understand central concepts. The student is able to analyze personal brands in different platforms and understands their connectivity. Student is able to develop solutions for image management and understands its process. Student shows the ability to construct a strategy for self-branding and develop it in practice.
Oppimateriaalit
Marshall, P.D, Moore, C. & Barbour. K. (2020): Persona Studies - An Introduction. Wiley-Blackwell.
Ilmoittautumisaika
23.08.2024 - 08.09.2024
Ajoitus
01.10.2024 - 31.12.2024
Laajuus
5 op
Virtuaaliosuus (op)
5 op
Yksikkö
SeAMK Master School
Toimipiste
SeAMK Seinäjoki, Frami
Opetuskielet
- Englanti
Tutkinto-ohjelma
- Master of Business Administration, International Business Management
Opettaja
- Elisa Kannasto
Opiskelijaryhmät
-
IBM24Masters Degree Programme in International Business Management
Tavoitteet
Students understand the central concepts of personal branding and influencer marketing. Students are able to identify central characteristics and actors and to analyze the role of personal branding in professional and commercial contexts. Students are able to construct and analyze their own strategy for personal branding. Students are able to analyze the social capital of influencers and engagement in different platforms. Student understands the concept and effects of image management.
Sisältö
-Central concepts of personal branding and influencer marketing
-Self-branding strategies
-Image management
-Platformization
-Actors, categories, networks and communication related to self-branding and influencers
Oppimateriaalit
Marshall, P.D, Moore, C. & Barbour. K. (2020): Persona Studies - An Introduction. Wiley-Blackwell.
Other course material provided in Moodle
Opetusmenetelmät
Online course, independent tasks and/ or tests
Opiskelijan ajankäyttö ja kuormitus
Independent course
reading approximately 70 hours
tasks and reflective assignments 70 hours
realization.localizedApproveRejectDescription
Pass: The student shows the ability to understand central concepts. The student is able to analyze personal brands in different platforms and understands their connectivity. Student is able to develop solutions for image management and understands its process. Student shows the ability to construct a strategy for self-branding and develop it in practice.
Arviointiasteikko
Hyväksytty/hylätty
Arviointikriteerit, tyydyttävä (1)
-
Arviointikriteerit, hyvä (3)
-
Arviointikriteerit, kiitettävä (5)
-
Arviointikriteeri, hyväksytty/hylätty
Pass: The student shows the ability to understand central concepts. The student is able to analyze personal brands in different platforms and understands their connectivity. Student is able to develop solutions for image management and understands its process. Student shows the ability to construct a strategy for self-branding and develop it in practice.
Arviointimenetelmät ja arvioinnin perusteet
Online tasks, material and assignments