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MarkStrat-simulaatioLaajuus (3 op)

Tunnus: LTHA110

Osaamistavoitteet

Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyse the market, choose target groups and plan how to position their products. Students are able to use market research in decision making to plan an effective marketing mix. They can also draw up a marketing budget and analyse the results of their company compared to their competitors.

Sisältö

- market analysis
- the choice of target groups
- positioning
- utilisation of market research in decision making
- planning the marketing mix
- budgeting

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2-1): The student has carried out work and participated as instructed. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students are able to use market research in decision-making to plan a marketing mix.

Arviointikriteerit, hyvä (3)

The student has carried out work well and participated actively. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyze the market, choose target groups and plan how to position their products. Students are able to use market research in decision-making to plan an effective marketing mix. They can also draw a marketing budget and analyze the results of their company compared to their competitors.

Arviointikriteerit, kiitettävä (5)

The student has carried out work to an excellent standard and participated actively and constructively. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyze the market, choose target groups and plan how to position their products. Students are able to use market research in decision-making to plan an effective marketing mix. They can also draw a marketing budget and analyze the results of their company compared to their competitors.

Oppimateriaalit

Manual: Markstrat for Executives

Lisätiedot

Limited participation ( maximum 10 students from Finland), Simulation takes place yearly abroad in different cooperative universites in Europe.

Ilmoittautumisaika

13.11.2023 - 21.02.2024

Ajoitus

04.03.2024 - 14.04.2024

Laajuus

3 op

Yksikkö

SeAMK Liiketalous ja pk-yrittäjyys

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet
  • Suomi
Tutkinto-ohjelma
  • Tradenomi (AMK), Liiketalous
Opettaja
  • Kimmo Kulmala
Opiskelijaryhmät
  • LITA22D
    Tradenomi (AMK), Liiketalous
  • LITA22B
    Tradenomi (AMK), Liiketalous
  • LITA22C
    Tradenomi (AMK), Liiketalous
  • LITA22A
    Tradenomi (AMK), Liiketalous

Tavoitteet

Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyse the market, choose target groups and plan how to position their products. Students are able to use market research in decision making to plan an effective marketing mix. They can also draw up a marketing budget and analyse the results of their company compared to their competitors.

Sisältö

- market analysis
- the choice of target groups
- positioning
- utilisation of market research in decision making
- planning the marketing mix
- budgeting

Oppimateriaalit

Manual: Markstrat for Executives

Opetusmenetelmät

Alustavat luennot ja simulaatio ulkomailla.

Tenttien ajankohdat ja uusintamahdollisuudet

Ei tenttiä, intensiivijakso ulkomailla.

Opiskelijan ajankäyttö ja kuormitus

Luennot 6 h ja intensiivijakso 1 viikko ja itsenäinen työskentely 12 h.

Arviointiasteikko

Hyväksytty/hylätty

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2-1): The student has carried out work and participated as instructed. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students are able to use market research in decision-making to plan a marketing mix.

Arviointikriteerit, hyvä (3)

The student has carried out work well and participated actively. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyze the market, choose target groups and plan how to position their products. Students are able to use market research in decision-making to plan an effective marketing mix. They can also draw a marketing budget and analyze the results of their company compared to their competitors.

Arviointikriteerit, kiitettävä (5)

The student has carried out work to an excellent standard and participated actively and constructively. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyze the market, choose target groups and plan how to position their products. Students are able to use market research in decision-making to plan an effective marketing mix. They can also draw a marketing budget and analyze the results of their company compared to their competitors.

Arviointimenetelmät ja arvioinnin perusteet

Aktiivinen osallisuminen jaksolle.

Lisätiedot

Limited participation ( maximum 10 students from Finland), Simulation takes place yearly abroad in different cooperative universites in Europe.

Ilmoittautumisaika

14.11.2022 - 15.01.2023

Ajoitus

16.03.2023 - 02.04.2023

Laajuus

3 op

Yksikkö

SeAMK Liiketalous ja pk-yrittäjyys

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet
  • Suomi
Tutkinto-ohjelma
  • Tradenomi (AMK), Liiketalous
Opettaja
  • Juhani Palomäki
Opiskelijaryhmät
  • LITA21A
    Tradenomi (AMK), Liiketalous
  • LITA21C
    Tradenomi (AMK), Liiketalous
  • LITA21B
    Tradenomi (AMK), Liiketalous
  • LITA21D
    Tradenomi (AMK), Liiketalous

Tavoitteet

Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyse the market, choose target groups and plan how to position their products. Students are able to use market research in decision making to plan an effective marketing mix. They can also draw up a marketing budget and analyse the results of their company compared to their competitors.

Sisältö

- market analysis
- the choice of target groups
- positioning
- utilisation of market research in decision making
- planning the marketing mix
- budgeting

Oppimateriaalit

Simulaation käsikirja.

Opetusmenetelmät

Alustavat luennot ja simulaatio ulkomailla.

Tenttien ajankohdat ja uusintamahdollisuudet

Ei tenttiä, intensiivijakso ulkomailla.

Opiskelijan ajankäyttö ja kuormitus

Luennot 6 h ja intensiivijakso 1 viikko ja itsenäinen työskentely 12 h.

Arviointiasteikko

Hyväksytty/hylätty

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2-1): The student has carried out work and participated as instructed. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students are able to use market research in decision-making to plan a marketing mix.

Arviointikriteerit, hyvä (3)

The student has carried out work well and participated actively. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyze the market, choose target groups and plan how to position their products. Students are able to use market research in decision-making to plan an effective marketing mix. They can also draw a marketing budget and analyze the results of their company compared to their competitors.

Arviointikriteerit, kiitettävä (5)

The student has carried out work to an excellent standard and participated actively and constructively. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyze the market, choose target groups and plan how to position their products. Students are able to use market research in decision-making to plan an effective marketing mix. They can also draw a marketing budget and analyze the results of their company compared to their competitors.

Arviointimenetelmät ja arvioinnin perusteet

Aktiivinen osallisuminen jaksolle.

Lisätiedot

Limited participation ( maximum 10 students from Finland), Simulation takes place yearly abroad in different cooperative universites in Europe.

Ilmoittautumisaika

15.10.2021 - 31.01.2022

Ajoitus

14.03.2022 - 08.04.2022

Laajuus

3 op

Yksikkö

SeAMK Liiketoiminta ja kulttuuri

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet
  • Suomi
Tutkinto-ohjelma
  • Tradenomi (AMK), Liiketalous
Opettaja
  • Juhani Palomäki
Opiskelijaryhmät
  • LITA20A
    Tradenomi (AMK), Liiketalous
  • LITA20B
    Tradenomi (AMK), Liiketalous
  • LITA20C
    Tradenomi (AMK), Liiketalous
  • LITA20D
    Tradenomi (AMK), Liiketalous

Tavoitteet

Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyse the market, choose target groups and plan how to position their products. Students are able to use market research in decision making to plan an effective marketing mix. They can also draw up a marketing budget and analyse the results of their company compared to their competitors.

Sisältö

- market analysis
- the choice of target groups
- positioning
- utilisation of market research in decision making
- planning the marketing mix
- budgeting

Oppimateriaalit

Simulaation käsikirja.

Opetusmenetelmät

Alustavat luennot ja simulaatio ulkomailla.

Tenttien ajankohdat ja uusintamahdollisuudet

Ei tenttiä, intensiivijakso ulkomailla.

Opiskelijan ajankäyttö ja kuormitus

Luennot 6 h ja intensiivijakso 1 viikko ja itsenäinen työskentely 12 h.

Arviointiasteikko

Hyväksytty/hylätty

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2-1): The student has carried out work and participated as instructed. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students are able to use market research in decision-making to plan a marketing mix.

Arviointikriteerit, hyvä (3)

The student has carried out work well and participated actively. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyze the market, choose target groups and plan how to position their products. Students are able to use market research in decision-making to plan an effective marketing mix. They can also draw a marketing budget and analyze the results of their company compared to their competitors.

Arviointikriteerit, kiitettävä (5)

The student has carried out work to an excellent standard and participated actively and constructively. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyze the market, choose target groups and plan how to position their products. Students are able to use market research in decision-making to plan an effective marketing mix. They can also draw a marketing budget and analyze the results of their company compared to their competitors.

Arviointimenetelmät ja arvioinnin perusteet

Aktiivinen osallisuminen jaksolle.

Lisätiedot

Limited participation ( maximum 10 students from Finland), Simulation takes place yearly abroad in different cooperative universites in Europe.