Marketing ResearchLaajuus (3 op)
Tunnus: IB00CX78
Osaamistavoitteet
The student is capable of planning a marketing research project to support decision making in an international marketing environment.
Sisältö
- Marketing research planning process: research purpose and objective, research approach, research tactics, data collection, analysis, and reporting
- Creation of research design for a case company, including questionnaire
Esitietovaatimukset
Basics of Marketing
Arviointikriteerit, tyydyttävä (1)
The student has carried out work and participated as instructed. Students are able to carry out market analyses in an international company.
Arviointikriteerit, hyvä (3)
The student has carried out work well and participated actively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.
Arviointikriteerit, kiitettävä (5)
The student has carried out work to an excellent standard and participated actively and constructively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.
Ilmoittautumisaika
17.04.2023 - 11.10.2023
Ajoitus
23.10.2023 - 17.12.2023
Laajuus
3 op
Yksikkö
SeAMK International Business
Toimipiste
SeAMK Seinäjoki, Frami
Opetuskielet
- Englanti
Tutkinto-ohjelma
- Bachelor of Business Administration, International Business
Opettaja
- Harrison Okuogume
Opiskelijaryhmät
-
IB22ATradenomi (AMK), International Business
Tavoitteet
The student is capable of planning a marketing research project to support decision making in an international marketing environment.
Sisältö
- Marketing research planning process: research purpose and objective, research approach, research tactics, data collection, analysis, and reporting
- Creation of research design for a case company, including questionnaire
Oppimateriaalit
• Tony Proctor. (2000). Essentials of Marketing Research. 2 Edition. Pearson Education Ltd. England.
• Marketing Research An Applied Orientation – Fifth or Sixth Edition by Naresh Malhotra Prentice Hall
• Any Marketing Research books from SeAMK library
• Materials from the lecturer and will be in Moodle
Opetusmenetelmät
Lecturing
Class activities
Group or teamwork
Presentation
Opiskelijan ajankäyttö ja kuormitus
There will be total of 81 hours.
- 20 hours for lecturing and in-class activities
- 53 hours for Individual or teams activities
- 8 hours for presentations
Sisällön jaksotus
Introduction to Marketing Research
Marketing research process
Types of Marketing Research
Problem definition – Jump start the problem definition
Data collection
Questionnaire design & phrasing questions Sampling designs & sampling process
Sample selection methods
Data analysis and presentation
Arviointiasteikko
1-5
Arviointikriteerit, tyydyttävä (1)
The student has carried out work and participated as instructed. Students are able to carry out market analyses in an international company.
Arviointikriteerit, hyvä (3)
The student has carried out work well and participated actively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.
Arviointikriteerit, kiitettävä (5)
The student has carried out work to an excellent standard and participated actively and constructively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.
Arviointimenetelmät ja arvioinnin perusteet
% Grade
51 - 59 = 1
69 - 60 = 2
79 - 70 = 3
89 - 80 = 4
100 - 90 = 5
Esitietovaatimukset
Basics of Marketing
Ilmoittautumisaika
17.04.2023 - 11.10.2023
Ajoitus
23.10.2023 - 17.12.2023
Laajuus
3 op
Yksikkö
SeAMK International Business
Toimipiste
SeAMK Seinäjoki, Frami
Opetuskielet
- Englanti
Tutkinto-ohjelma
- Bachelor of Business Administration, International Business
Opettaja
- Harrison Okuogume
Opiskelijaryhmät
-
IB22BTradenomi (AMK), International Business
Tavoitteet
The student is capable of planning a marketing research project to support decision making in an international marketing environment.
Sisältö
- Marketing research planning process: research purpose and objective, research approach, research tactics, data collection, analysis, and reporting
- Creation of research design for a case company, including questionnaire
Oppimateriaalit
• Tony Proctor. (2000). Essentials of Marketing Research. 2 Edition. Pearson Education Ltd. England.
• Marketing Research An Applied Orientation – Fifth or Sixth Edition by Naresh Malhotra Prentice Hall
• Any Marketing Research books from SeAMK library
• Materials from the lecturer and will be in Moodle
Opetusmenetelmät
Lecturing
Class activities
Group or teamwork
Presentation
Opiskelijan ajankäyttö ja kuormitus
There will be total of 81 hours.
- 20 hours for lecturing and in-class activities
- 53 hours for Individual or teams activities
- 8 hours for presentations
Sisällön jaksotus
Introduction to Marketing Research
Marketing research process
Types of Marketing Research
Problem definition – Jump start the problem definition
Data collection
Questionnaire design & phrasing questions Sampling designs & sampling process
Sample selection methods
Data analysis and presentation
Arviointiasteikko
1-5
Arviointikriteerit, tyydyttävä (1)
The student has carried out work and participated as instructed. Students are able to carry out market analyses in an international company.
Arviointikriteerit, hyvä (3)
The student has carried out work well and participated actively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.
Arviointikriteerit, kiitettävä (5)
The student has carried out work to an excellent standard and participated actively and constructively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.
Arviointimenetelmät ja arvioinnin perusteet
% Grade
51 - 59 = 1
69 - 60 = 2
79 - 70 = 3
89 - 80 = 4
100 - 90 = 5
Esitietovaatimukset
Basics of Marketing
Ilmoittautumisaika
16.04.2022 - 07.09.2022
Ajoitus
14.11.2022 - 18.12.2022
Laajuus
3 op
Yksikkö
SeAMK International Business
Toimipiste
SeAMK Seinäjoki, Frami
Opetuskielet
- Englanti
Tutkinto-ohjelma
- Bachelor of Business Administration, International Business
Opettaja
- Harrison Okuogume
Opiskelijaryhmät
-
IB21Tradenomi (AMK), International Business
Tavoitteet
The student is capable of planning a marketing research project to support decision making in an international marketing environment.
Sisältö
- Marketing research planning process: research purpose and objective, research approach, research tactics, data collection, analysis, and reporting
- Creation of research design for a case company, including questionnaire
Oppimateriaalit
Provided by the teacher.
Opetusmenetelmät
Lectures, group work.
Tenttien ajankohdat ja uusintamahdollisuudet
No exam.
Opiskelijan ajankäyttö ja kuormitus
3 x 27 = 81h.
Arviointiasteikko
1-5
Arviointikriteerit, tyydyttävä (1)
The student has carried out work and participated as instructed. Students are able to carry out market analyses in an international company.
Arviointikriteerit, hyvä (3)
The student has carried out work well and participated actively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.
Arviointikriteerit, kiitettävä (5)
The student has carried out work to an excellent standard and participated actively and constructively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.
Arviointimenetelmät ja arvioinnin perusteet
Group assignment and exam
% Grade
50 - 59 = 1
69 - 60 = 2
79 - 70 = 3
89 - 80 = 4
100 - 90 = 5
Esitietovaatimukset
Basics of Marketing