Marketing ResearchLaajuus (3 cr)
Code: IB00CX78
Objective
The student is capable of planning a marketing research project to support decision making in an international marketing environment.
Content
- Marketing research planning process: research purpose and objective, research approach, research tactics, data collection, analysis, and reporting
- Creation of research design for a case company, including questionnaire
Qualifications
Basics of Marketing
Assessment criteria, satisfactory (1)
The student has carried out work and participated as instructed. Students are able to carry out market analyses in an international company.
Assessment criteria, good (3)
The student has carried out work well and participated actively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.
Assessment criteria, excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.
Enrollment
17.04.2023 - 11.10.2023
Timing
23.10.2023 - 17.12.2023
Credits
3 op
Teaching languages
- English
Degree programmes
- Bachelor of Business Administration, International Business
Teachers
- Harrison Okuogume
Student groups
-
IB22A
Objective
The student is capable of planning a marketing research project to support decision making in an international marketing environment.
Content
- Marketing research planning process: research purpose and objective, research approach, research tactics, data collection, analysis, and reporting
- Creation of research design for a case company, including questionnaire
Materials
• Tony Proctor. (2000). Essentials of Marketing Research. 2 Edition. Pearson Education Ltd. England.
• Marketing Research An Applied Orientation – Fifth or Sixth Edition by Naresh Malhotra Prentice Hall
• Any Marketing Research books from SeAMK library
• Materials from the lecturer and will be in Moodle
Teaching methods
Lecturing
Class activities
Group or teamwork
Presentation
Student workload
There will be total of 81 hours.
- 20 hours for lecturing and in-class activities
- 53 hours for Individual or teams activities
- 8 hours for presentations
Content scheduling
Introduction to Marketing Research
Marketing research process
Types of Marketing Research
Problem definition – Jump start the problem definition
Data collection
Questionnaire design & phrasing questions Sampling designs & sampling process
Sample selection methods
Data analysis and presentation
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student has carried out work and participated as instructed. Students are able to carry out market analyses in an international company.
Assessment criteria, good (3)
The student has carried out work well and participated actively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.
Assessment criteria, excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.
Assessment methods and criteria
% Grade
51 - 59 = 1
69 - 60 = 2
79 - 70 = 3
89 - 80 = 4
100 - 90 = 5
Qualifications
Basics of Marketing
Enrollment
17.04.2023 - 11.10.2023
Timing
23.10.2023 - 17.12.2023
Credits
3 op
Teaching languages
- English
Degree programmes
- Bachelor of Business Administration, International Business
Teachers
- Harrison Okuogume
Student groups
-
IB22B
Objective
The student is capable of planning a marketing research project to support decision making in an international marketing environment.
Content
- Marketing research planning process: research purpose and objective, research approach, research tactics, data collection, analysis, and reporting
- Creation of research design for a case company, including questionnaire
Materials
• Tony Proctor. (2000). Essentials of Marketing Research. 2 Edition. Pearson Education Ltd. England.
• Marketing Research An Applied Orientation – Fifth or Sixth Edition by Naresh Malhotra Prentice Hall
• Any Marketing Research books from SeAMK library
• Materials from the lecturer and will be in Moodle
Teaching methods
Lecturing
Class activities
Group or teamwork
Presentation
Student workload
There will be total of 81 hours.
- 20 hours for lecturing and in-class activities
- 53 hours for Individual or teams activities
- 8 hours for presentations
Content scheduling
Introduction to Marketing Research
Marketing research process
Types of Marketing Research
Problem definition – Jump start the problem definition
Data collection
Questionnaire design & phrasing questions Sampling designs & sampling process
Sample selection methods
Data analysis and presentation
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student has carried out work and participated as instructed. Students are able to carry out market analyses in an international company.
Assessment criteria, good (3)
The student has carried out work well and participated actively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.
Assessment criteria, excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.
Assessment methods and criteria
% Grade
51 - 59 = 1
69 - 60 = 2
79 - 70 = 3
89 - 80 = 4
100 - 90 = 5
Qualifications
Basics of Marketing
Enrollment
16.04.2022 - 07.09.2022
Timing
14.11.2022 - 18.12.2022
Credits
3 op
Teaching languages
- English
Degree programmes
- Bachelor of Business Administration, International Business
Teachers
- Harrison Okuogume
Student groups
-
IB21
Objective
The student is capable of planning a marketing research project to support decision making in an international marketing environment.
Content
- Marketing research planning process: research purpose and objective, research approach, research tactics, data collection, analysis, and reporting
- Creation of research design for a case company, including questionnaire
Materials
Provided by the teacher.
Teaching methods
Lectures, group work.
Exam schedules
No exam.
Student workload
3 x 27 = 81h.
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student has carried out work and participated as instructed. Students are able to carry out market analyses in an international company.
Assessment criteria, good (3)
The student has carried out work well and participated actively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.
Assessment criteria, excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.
Assessment methods and criteria
Group assignment and exam
% Grade
50 - 59 = 1
69 - 60 = 2
79 - 70 = 3
89 - 80 = 4
100 - 90 = 5
Qualifications
Basics of Marketing