Internationalisation Strategies (3cr)
Course unit code: IB00DK85
General information
- Credits
- 3 cr
- Teaching language
- English
Objective
Success in international markets depends solely on the development of an understanding of changing conditions and opportunities and the development and implantation of appropriate global strategies. The course focuses on the development of skills to understand the issues that managers face in operating in international markets.
Content
- assessing foreign markets' attractiveness
- understanding the impact of differences in legal, sociocultural, political, technological, and economic regimes
- evaluating international political and economic risks
- building and operating global networks, including entry mode choice
- assessing global challenges, ethical behavior, and corporate social responsibility for international business
Qualifications
International Business Operations and International Marketing
Assessment criteria, satisfactory (1)
The student has carried out work and participated as instructed. Students has basic understanding about international business strategies.
Assessment criteria, good (3)
The student has carried out work well and participated actively. Students are able to apply information about internationalization strategies in a setting described.
Assessment criteria, excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. Students are able to creatively apply information about internationalization strategies in a setting described.