Internationalisation Strategies (3 op)
Toteutuksen tunnus: IB00DK85-3002
Toteutuksen perustiedot
Ilmoittautumisaika
22.04.2024 - 15.01.2025
Ajoitus
02.09.2024 - 18.12.2024
Laajuus
3 op
Yksikkö
SeAMK International Business
Toimipiste
SeAMK Seinäjoki, Frami
Opetuskielet
- Englanti
Tutkinto-ohjelma
- Bachelor of Business Administration, International Business
Opettaja
- Harrison Okuogume
Opiskelijaryhmät
-
IB23BBachelor of Business Administration, International Business
Tavoitteet
Success in international markets depends solely on the development of an understanding of changing conditions and opportunities and the development and implantation of appropriate global strategies. The course focuses on the development of skills to understand the issues that managers face in operating in international markets.
Sisältö
- assessing foreign markets' attractiveness
- understanding the impact of differences in legal, sociocultural, political, technological, and economic regimes
- evaluating international political and economic risks
- building and operating global networks, including entry mode choice
- assessing global challenges, ethical behavior, and corporate social responsibility for international business
Oppimateriaalit
Lecturer's teaching materials
Articles and case study materials
Books, which can be found in SeAMK Library.
• Peng, M. 2013. Global Strategy, South-Western/Cengage Learning: Mason, OH. (ISBN: 978-1-133-96461-2)
• Charles W.L. Hill. International Business, Competing in the Global Marketplace. McGraw Hill. (12thEd) 2018
Opetusmenetelmät
Lecturing
Class activities
Group or team work
Presentation
Opiskelijan ajankäyttö ja kuormitus
There will be total of 81 hours.
- 20 hours for lecturing and in-class activities
- 53 hours for Individual or teams activities
- 8 hours for presentations
Sisällön jaksotus
Content includes assessing foreign markets attractiveness, understanding the impact of differences in legal, socio-cultural, political, technological, and economic regimes, evaluating international political and economic risks, building and operating global networks, including entry mode choice, assessing global challenges, ethical behavior and corporate social responsibility for international business.
Arviointiasteikko
1-5
Arviointikriteerit, tyydyttävä (1)
The student has carried out work and participated as instructed. Students has basic understanding about international business strategies.
Arviointikriteerit, hyvä (3)
The student has carried out work well and participated actively. Students are able to apply information about internationalization strategies in a setting described.
Arviointikriteerit, kiitettävä (5)
The student has carried out work to an excellent standard and participated actively and constructively. Students are able to creatively apply information about internationalization strategies in a setting described.
Arviointimenetelmät ja arvioinnin perusteet
% Grade
51 - 59 = 1
69 - 60 = 2
79 - 70 = 3
89 - 80 = 4
100 - 90 = 5
Esitietovaatimukset
International Business Operations and International Marketing