Personal Branding and Influencers (5op)
Toteutuksen tunnus: 5D00DS42-3001
Toteutuksen perustiedot
- Ilmoittautumisaika
- 05.08.2024 - 22.09.2024
- Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
- 01.10.2024 - 31.12.2024
- Toteutus on päättynyt.
- Opintopistemäärä
- 5 op
- Lähiosuus
- 0 op
- Virtuaaliosuus
- 5 op
- Toteutustapa
- Etäopetus
- Yksikkö
- SeAMK Master School
- Toimipiste
- SeAMK Seinäjoki, Frami
- Opetuskielet
- englanti
- Paikat
- 0 - 200
- Koulutus
- Master of Business Administration, International Business Management
- Opettajat
- Elisa Kannasto
- Ajoitusryhmät
- Avoin AMK (Ei koske tutkinto-opiskelijaa) (Koko: 10 . Avoin AMK : 10.)
- Ristiinopiskelu (Koko: 0 . Avoin AMK : 0.)
- Ryhmät
-
IBM24Masters Degree Programme in International Business Management
- Pienryhmät
- Avoin AMK (Ei koske tutkinto-opiskelijaa)
- Ristiinopiskelu
- Opintojakso
- 5D00DS42
Arviointiasteikko
Hyväksytty/hylätty
Tavoitteet
Students understand the central concepts of personal branding and influencer marketing. Students are able to identify central characteristics and actors and to analyze the role of personal branding in professional and commercial contexts. Students are able to construct and analyze their own strategy for personal branding. Students are able to analyze the social capital of influencers and engagement in different platforms. Student understands the concept and effects of image management.
Sisältö
-Central concepts of personal branding and influencer marketing
-Self-branding strategies
-Image management
-Platformization
-Actors, categories, networks and communication related to self-branding and influencers
Oppimateriaalit
Marshall, P.D, Moore, C. & Barbour. K. (2020): Persona Studies - An Introduction. Wiley-Blackwell.
Other course material provided in Moodle
Opetusmenetelmät
Online course, independent tasks and/ or tests
Opiskelijan ajankäyttö ja kuormitus
Independent course
reading approximately 70 hours
tasks and reflective assignments 70 hours
Arviointikriteerit, hyväksytty/hylätty
Pass: The student shows the ability to understand central concepts. The student is able to analyze personal brands in different platforms and understands their connectivity. Student is able to develop solutions for image management and understands its process. Student shows the ability to construct a strategy for self-branding and develop it in practice.
Arviointikriteerit, tyydyttävä (1)
-
Arviointikriteerit, hyvä (3)
-
Arviointikriteerit, kiitettävä (5)
-
Arviointikriteeri, hyväksytty/hylätty
Pass: The student shows the ability to understand central concepts. The student is able to analyze personal brands in different platforms and understands their connectivity. Student is able to develop solutions for image management and understands its process. Student shows the ability to construct a strategy for self-branding and develop it in practice.