Study Guide

Objective

The student
• Masters the main features of entrepreneurial competencies, recognises their own entrepreneurial competencies and attitudes, as well as recognises the importance of tolerance for ambiguity in their actions and interaction
• Can name and define the phases of setting up a business
• Recognises, from the perspective of their business idea, the key customers, and their role for profitable business
• Knows and can name entrepreneurship-related opportunities at SeAMK, and related support services.

Content

• Personal entrepreneurial competencies, such as self-knowledge and self-efficacy, motivation values, tolerance for ambiguity, and the importance of one’s own attitudes for choices
• Value production in different structures, such as companies and associations
• Basic concepts and revenue model of entrepreneurship and business activity, economic literacy, risk management
• Phases of business establishment
• Business plan as a tool for the structuration of a business idea
• Business activity as part of society, entrepreneurship as part of life
• Familiarization with the entrepreneurship services provided by SeAMK

Materials

The Business Model: Nature and
Benefits
Ramon Casadesus-Masanell
John Heilbron
Harvard Business School Working Paper

Teaching methods

Basics of Entrepreneurship

Know Entrepreneurial and Business concepts
Identifying business oportunities
Business Models
The startups approach – Entreprenurial approach
Team Work

Reading Material
Team work
Lective lectures

Student workload

12 hours Lectures Classes
54 hours Home preparation and reading

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student can
- take responsibility for their tasks (acts in an entrepreneur-like way)
- recognise their entrepreneurial competences and realize the importance of tolerance for ambiguity in their own actions
- recognise the customer’s key role in the planning of business activity
- recognise, in the business plan, their own competence and the customers and key partners of their company

Assessment criteria, good (3)

In addition to the above things, the student
- can assess their own potential for acting as an entrepreneur
- can assess the chance of success of business operations and becoming an entrepreneur
- can recognise the partners and networks most important for their business
- is familiar with the knowledge base of business and the connection of responsibility with business
- knows the basics of business calculations

Assessment criteria, excellent (5)

In addition to the above things, the student
- can assess the challenges and opportunities of entrepreneurship
- can analyse competitors’ importance for business
- analyse and assess their strategic choices and is aware of the social importance of business activities
- recognises, from the perspective of their business plan, the key risks, masters business calculations, and the pricing of their product or service

Assessment methods and criteria

Reading Quiz (1) (Individual) 10%
Exam ( 1 ) (Individual) 25%
Individual Report (assestment - Survey) 15%

Develop a Product/Service (Group-Jobs to be done) 10%
Develop 2 Business Models and a marketing mix (Groups) 20%
Students Presentations /Idea-B. Model Video (Groups)20%

3 Students per Group:

% Grade
90 - 100 5
80 -89 4
70 to 79 3
60 to 69 4
51 to 59 1