International Corporate Communication (5 op)
Toteutuksen tunnus: LT00BW03-3010
Toteutuksen perustiedot
Ilmoittautumisaika
19.10.2023 - 08.01.2024
Ajoitus
01.01.2024 - 31.03.2024
Laajuus
5 op
Yksikkö
SeAMK Master School
Opetuskielet
- Englanti
Tutkinto-ohjelma
- Master of Business Administration, International Business Management
Opettaja
- Päivö Laine
Opiskelijaryhmät
-
IBM23Masters Degree Programme in International Business Management
-
IMEIBM24SMaster-level Exchange Programme in International Business Management
Tavoitteet
The students are able to identify the international aspects of corporate communication with different stakeholders
- The students are able to find solutions to communication problems in international cases.
- The students know how to develop a strategic plan for international communication in business.
- The students know the meaningful use of the world wide web and social media in international corporate communication.
- The students develop their understanding of the cultural viewpoints on corporate communication
Sisältö
Corporate communication: content and functions, stakeholder management, corporate identity and branding, communication strategy, communication in international business, global and local in communication, role of the internet and social media in corporate communication
Opetusmenetelmät
This is an in-class course
Arviointiasteikko
1-5
Arviointikriteerit, tyydyttävä (1)
The student carries out the course assignment at a fair level being able to provide some justification for his/her argumentation and showing ability to apply most of the concepts learned to practical examples.
Arviointikriteerit, hyvä (3)
The student carries out the course assignments at a solid level being able to give adequate reasons for his/her choices and showing ability to apply the concepts learned to practical examples.
Arviointikriteerit, kiitettävä (5)
The student carries out the course assignments at an excellent level being able to justify his/her argumentation and showing very good ability to apply the concepts learned to practical examples. The student shows perception and creativity in the solutions of tasks.
Arviointimenetelmät ja arvioinnin perusteet
Assessment is based on the completion of learning assignments and participation in course discussions.
Arviointikriteerit, tyydyttävä (1-2)
The student carries out the course assignment at a fair level being able to provide some justification for his/her argumentation and showing ability to apply most of the concepts learned to practical examples.
Arviointikriteerit, hyvä (3-4)
The student carries out the course assignments at a solid level being able to give adequate reasons for his/her choices and showing ability to apply the concepts learned to practical examples.
Arviointikriteerit, kiitettävä (5)
The student carries out the course assignments at an excellent level being able to justify his/her argumentation and showing very good ability to apply the concepts learned to practical examples. The student shows perception and creativity in the solutions of tasks.