Marketing planning and implementation in the food chain (5cr)

Evaluation scale

1-5

Objective

The students learn about the food chain of products and services marketing planning and implementation. Students will acquire basic knowledge of marketing planning and implementation, food-related perceptions and their use in marketing. During the course, students improve their skills in the planning of the marketing either in primary products, processed food or restaurant services.

Content

- Elements of marketing
- Markitingthinking
- Marketing planning and implementation
- Food-related images and their use in marketing
- Advanced section (2 credits) in which the student chooses the marketing of either in primary products, processed food or restaurant services.

Materials

- Bergström, S. & Leppänen, A. 2011. Yrityksen asiakasmarkkinointi.

e-book




- material produced by the teachers to Moodle
- exercise cases
- marketing plan http://www03.edu.fi/oppimateriaalit/markkinointisuunnitelma/index.html
- other material as indicated during the course

Teaching methods

- Lectures, online-learning , exercises, book examination.
- The course consists of lectures, studying alone or in the group by adapting practice learning material.
- The studies also consist of doing the exercises which requires the utilisation of the literature of the field and case study companies. Students look for and create information in self-directed groups.

Student workload

- 5 points x 27h = 135h. The student's work consists of participation in the lectures, of independent studying about the course topics and making and reporting of exercises. Lectures and guided exercises 50%, independent study 50%.

Assessment criteria, satisfactory (1)

The student masters the key principles of marketing and know how to apply them to some extent in the food chain of products and services marketing.

Satisfactory completion of the course requires that the student has written and reported all the given tasks successfully and satisfactorily completed a part examination which focuses on the general principles of the marketing

Assessment criteria, good (3)

The student masters the main principles of marketing and can adapt them to the sales and marketing of the products and services of advanced area he has chosen.

Assessment criteria, excellent (5)

The student masters the main principles of marketing and can adapt them to the sales and marketing of the products and services of advanced area he has chosen. The student is also able to build marketing product- and service packages creatively.

Qualifications

No prerequisites.

Further information

online-learning 1 point