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Career planning: Branding of our own competence (2 cr)

Code: 2B00CG12-3003

General information


Enrollment

17.04.2023 - 06.09.2023

Timing

04.09.2023 - 15.10.2023

Credits

2 op

Teaching languages

  • Finnish

Degree programmes

  • Bachelor of Culture and Arts, Cultural Management

Teachers

  • Johanna Ikola
  • Jaana Liukkonen

Student groups

  • KUTU21

Objective

The student is able to:
- Set the competencies and job descriptions of the cultural field in proportion to their own competencies
- Systematically brand their own competencies through different publishing channels
- Use the tools of the marketing of personal competencies and create content designed for them

Content

- Reflecting on one's own professional identity from the perspective of professional growth
- Tools of personal brand building: visibility in social media, blog, vlog, LinkedIn, portfolio
- demonstrations of skill and accumulating a portfolio

Evaluation scale

1-5

Assessment criteria, approved/failed

Pass: The student attends the meetings related to the course and shows their competencies defined in the learning goals during them and/or completing the possible assignments related to them adequately.
Fail: The student does not achieve the learning goals of the course and is not able to show their competencies.