Study Guide

Objective

The student knows how to start a business and what it requires in terms of economic and human capital. The student is able to start basic business activities according to the legislation and regulations. The student is able to explain financial management measures needed in business operations. The student is able to start authentic marketing practices and produce marketing materials for Trade fair according to the marketing strategy. The student recognizes personnel management as a part of a business and is able to plan for a suitable organization for a target company. The student is capable of describing the prerequisites for a profitable business. The student is able to use communication methods in business operations.

Content

- Establishing a limited company (Ltd)
- Trade fair as a marketing activity
- Competitive tools of marketing
- Teams and interaction skills in multicultural groups
- Basic bookkeeping entries
- Business English communication in various settings
- Office systems, tool software, web design

Materials

European Commission – Eu - Social Entrepreneurship Training Manual (EN)
ISE Entrepreneurship: The Art, Science, and Process for Success (4th Edition) Charles Bamford and Garry Bruton

Teaching methods

Presence Mode
Reading Material
Practical activities : Trade Show , Bank Loans
Various Workshops
Business Model development

Content scheduling

Team Building
Business Plan development
Segmentation
Marketing Mix
Finances

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student knows basic issues in starting and a business and what it requires in terms of economic and human capital. The student is able to help in preparing marketing materials for Trade fair. The student is able to use basic communication methods in business operations. The student participates in team activities on a regular basis.

Assessment criteria, good (3)

The student knows how to start a business in practice. The student is able to produce marketing materials for Trade fair. The student is able to use communication methods in business operations. The student participates in team activities on a regular basis and does the team's tasks in her role carefully.

Assessment criteria, excellent (5)

The student knows how to start a business and what it requires in terms of economic and human capital. The student is able to start basic business activities according to the legislation and regulations. The student is able to produce and develop marketing materials for Trade fair according to the marketing strategy. The student is capable of describing the prerequisites for a profitable business. The student is able to use different communication methods fluently in business operations.
The student participates in team activities on a regular basis and is able to do the team's tasks in different roles. The student is able to develop the team's work.

Assessment methods and criteria

Assessment scale:
51-59 1
60-69 2
70-79 3
80-89 4
90-100 5

Qualifications

Business and Entrepreneurship competence