Marketing Research (3op)
Toteutuksen tunnus: IB00CX78-3003
Toteutuksen perustiedot
- Ilmoittautumisaika
- 17.04.2023 - 11.10.2023
- Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
- 23.10.2023 - 17.12.2023
- Toteutus on päättynyt.
- Opintopistemäärä
- 3 op
- Lähiosuus
- 3 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- SeAMK International Business
- Toimipiste
- SeAMK Seinäjoki, Frami
- Opetuskielet
- englanti
- Koulutus
- Bachelor of Business Administration, International Business
- Opettajat
- Harrison Okuogume
- Ryhmät
-
IB22BTradenomi (AMK), International Business
- Opintojakso
- IB00CX78
Arviointiasteikko
1-5
Sisällön jaksotus
Introduction to Marketing Research
Marketing research process
Types of Marketing Research
Problem definition – Jump start the problem definition
Data collection
Questionnaire design & phrasing questions Sampling designs & sampling process
Sample selection methods
Data analysis and presentation
Tavoitteet
The student is capable of planning a marketing research project to support decision making in an international marketing environment.
Sisältö
- Marketing research planning process: research purpose and objective, research approach, research tactics, data collection, analysis, and reporting
- Creation of research design for a case company, including questionnaire
Oppimateriaalit
• Tony Proctor. (2000). Essentials of Marketing Research. 2 Edition. Pearson Education Ltd. England.
• Marketing Research An Applied Orientation – Fifth or Sixth Edition by Naresh Malhotra Prentice Hall
• Any Marketing Research books from SeAMK library
• Materials from the lecturer and will be in Moodle
Opetusmenetelmät
Lecturing
Class activities
Group or teamwork
Presentation
Opiskelijan ajankäyttö ja kuormitus
There will be total of 81 hours.
- 20 hours for lecturing and in-class activities
- 53 hours for Individual or teams activities
- 8 hours for presentations
Arviointikriteerit, tyydyttävä (1)
The student has carried out work and participated as instructed. Students are able to carry out market analyses in an international company.
Arviointikriteerit, hyvä (3)
The student has carried out work well and participated actively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.
Arviointikriteerit, kiitettävä (5)
The student has carried out work to an excellent standard and participated actively and constructively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.
Esitietovaatimukset
Basics of Marketing