Siirry suoraan sisältöön

Basics of Marketing (3 op)

Toteutuksen tunnus: IB00CX43-3004

Toteutuksen perustiedot


Ilmoittautumisaika

16.04.2022 - 14.11.2022

Ajoitus

07.11.2022 - 15.01.2023

Laajuus

3 op

Yksikkö

SeAMK International Business

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet

  • Englanti

Tutkinto-ohjelma

  • Bachelor of Business Administration, International Business

Opettaja

  • Harrison Okuogume

Opiskelijaryhmät

  • IB22B
    Tradenomi (AMK), International Business

Tavoitteet

Student knows basic terms and definitions of marketing. He/she knows the purpose and content of strategic and operational marketing planning. Student is able to analyze marketing environment of a company. He/she knows how to create value for target customers and is able to create a strategic and operational marketing plan for a company. Student knows how to use competitive marketing tools. Student is able to create a marketing campaign and marketing materials according to the marketing plan.

Sisältö

- Marketing terms and definitions
- Marketing planning: Strategic and operational plan.
- Analyzing marketing environment
- Creating value for the customer
- Segmenting and targeting
- Competitive situation and positioning
- Competitive tools of marketing
- Preparing and presenting a marketing plan
- Creating a marketing campaign and materials according to the marketing plan

Oppimateriaalit

Lecture materials and other literature's and books from the University library.

Opetusmenetelmät

Lecturing
Class activities
Group or team work
Presentation

Opiskelijan ajankäyttö ja kuormitus

There will be total of 81 hours.
- 16 hours for lecturing and in-class activities
- 57 hours for Individual or teams activities
- 8 hours for presentations

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

Student participates teaching and marketing events occasionally. A marketing presentation, trade fair materials and the exam are done in passable level and they have some link to the marketing plan.

Arviointikriteerit, hyvä (3)

Student participates teaching and marketing events on a regular basis. A Marketing presentation, trade fair materials and the exam are done in good level and they are in line with the marketing plan

Arviointikriteerit, kiitettävä (5)

Student participates teaching and marketing events actively. A Marketing presentation, trade fair materials and the exam are done in excellent level and they are in line with the marketing plan.

Arviointimenetelmät ja arvioinnin perusteet

% Grade
50 - 59 = 1

69 - 60 = 2

79 - 70 = 3

89 - 80 = 4

100 - 90 = 5

Esitietovaatimukset

No prerequisites