Study Guide

Objective

Students know how the characteristics of international business, including the study of multinational corporations and intercultural differences effect on management style, policy, and execution. The focus will be on international business entry modes and SMEs.

Content

- Introduction to International Trade
- Globalization
- Culture
- Entry Modes
- Market Entry Plan

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The completed market entry strategy is completed at a passable level. The final exam score is between 50-59% for a grade of 1 and 60-69% for a grade of 2. All homework tasks are completed.

Assessment criteria, good (3)

The completed market entry strategy is completed at a passable level and the student demonstrates an emerging ability for autonomous professional development in the field of study. The final exam score is between 70-79% for a grade of 3 and 80-89% for a grade of 4. All homework tasks are completed.

Assessment criteria, excellent (5)

The completed market entry strategy is completed at a passable level and the student is clearly capable of autonomous professional development and the application of his/her knowledge and skills in the field of study. The final exam score is between 90-100% for a grade of 5. All homework tasks are completed.