Study Guide

Objective

The student is able to work and perform in a multinational professional team promoting a product/ company. The student can manage a multicultural audience and customers successfully. The student is able to manage personal professional development in English according to the principles of lifelong learning.

Content

- Building international teams
- Product and company promotion
- Sales negotiations

Further information

NB
the current implementation includes:
- Developing and echancing ( existing ) business skills in English
- Product and company promotion
- business communication skills

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

Simple structures, limited professional vocabulary, mistakes disturb understanding. Students understand slow and clear speech and some parts of easy field-related texts.

Assessment criteria, good (3)

Satisfactory use of professional vocabulary in relation to the student?s field of expertise. Students understand the most common field-related texts. Performs fairly well in predictable field-related situations.

Assessment criteria, excellent (5)

Skillful use of professional vocabulary in relation to the student?s field of expertise. Students understand and manage to produce complex professional material. Performs very well in field-related situations.

Assessment criteria, good (3)

The student is able to work and perform in a multinational professional team promoting a product/ company. The student can manage a multicultural audience and customers using simple structures, limited professional vocabulary and mistakes disturb understanding.

Assessment criteria, excellent (5)

The student is able to work and perform in a multinational professional team promoting a product/ company. The student can manage a multicultural audience and customers using professional language. The student performs well in predictable field-related situations.

Assessment criteria, approved/failed

The student is able to work and perform skillfully in a multinational professional team promoting a product/ company. The student can manage a multicultural audience and customers using impressive professional language. The student performs very well in field-related situations.

Qualifications

The course is aimed at students who study English as a second language. ( Not for students with English as a mother tongue or the official language of education). The course is ideal for Gateway students as well as 3 and 4 year students of the business school.

Further information

The course yields 1 virtual credit.